By Kira Hug and Rob Marsh
Ideas and habits worth stealing from top copywriters.
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Someone's got to be the best. And at least a few people believe that Daniel Throssell is Australia's best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast, Kira...
What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the...
When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it's enjoyable). But achieving that goal is harder it appears. So we invited Ian...
We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other...
Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the...
You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month...
What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and...
Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that's a mistake. The client experience...
Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob's talk with brand builder, prolific content...
Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast...
At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter...
Success in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily...
A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke...
Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Csaba Borzasi...
Is writing for non-profit organizations any different from writing for other businesses or clients? It turns out, the answer is "yes". Because most of the time your "customer" won't receive a product or service when they "buy". And that means...
Brainstorming and creativity are often forgotten in the world of online marketing. We often jump straight into what will convert at the expense of the creative tools used by copywriters working in Ad Agencies around the world. In the 379th...
How do you get stuff done? What can you do to make sure your goals for the new year don't fall by the wayside. In the 378th episode of The Copywriter Club Podcast, Kira and Rob talk about their strategies...
How do you stand out in a world where more than a million people are calling themselves copywriters or content writers? You've heard all the "expected" ways to do it: find a niche, develop a personal brand, create a unique...
Too many of us get caught up in the doing of our business instead of thinking about our business. So for this 376th episode of The Copywriter Club Podcast, we are flashing back to another one of our best interviews......
For the 375th episode of The Copywriter Club Podcast, we brought back Seth Godin. But maybe not quite the way you think. We talked to Seth more than five years ago about creating art, freelancing, and the story you create...
Copywriter and Publisher of Freelancer magazine, Sophie Cross, is the guest for the 374th episode of The Copywriter Club Podcast. Kira and Rob asked Sophie why she decided to publish a print magazine in a time when many printed magazines...
We're talking all about online business myths and what to do when you're struggling in your business on the 373rd episode of The Copywriter Club Podcast. This episode is a Kira and Rob only show—no guest. And they delve into...
Financial Copywriter Sean MacIntyre is our guest for the 372nd episode of The Copywriter Club Podcast. We had the opportunity to hang out with Sean at the Copy Legends Lockdown Event and were intrigued by what he had to say...
Femtech Copywriter Lanae Carmichael is our guest for the 371st episode of The Copywriter Club Podcast, and Kira and Rob asked her about finding her niche and framework (which Kira got a little too much pleasure from making Rob name),...
Copywriter Justin Goff is the guest for the 370th episode of The Copywriter Club Podcast. He typically works 3-4 hours a day on his business, so Kira and Rob asked about that and what he does to ensure work doesn't...
This is 369th episode of The Copywriter Club Podcast. And today Kira and Rob talk in depth about writing sales pages. They share their formulas for writing, how they landed their first sales page assignments, and the best ways to...
The 368th episode of The Copywriter Club Podcast is all about what we learned from participating in the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London and our own Think Tank Retreat in London. There's something...
On the 367th episode of The Copywriter Club, Russ Henneberry joins the show to chat all about SEO. Russ is the founder of theCLIKK, a free daily email newsletter covering digital business topics. He shares strategies copywriters can use to...
On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework,...
On the 365th episode of The Copywriter Club Podcast, Rob and Kira sit down with seasoned copywriter, John Bejakovic. With a background in IT, John made his way into copywriting and now has a daily email newsletter. This episode dives...
Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey...
On the 363rd episode of The Copywriter Club Podcast, Eden Bidani hops on the show to chat all things conversion, sales conversations, and pitching prospects. Eden is a conversion copywriter and messaging strategist who uses her anthropology background to get...
On the 362nd episode of The Copywriter Club Podcast, Alex Thompson takes the mic to chat all things LinkedIn. Alex is a website and email copywriter who gains the majority of his clients on LinkedIn by creating parody content. You’ll...
Abi Prendergast is our guest on the 361st episode of The Copywriter Club Podcast. Abi is a copywriter and evergreen funnel strategist for course creators who are tired of the never-ending cycles of live launches. She shares actionable advice copywriters...
Ali Rector joins the show on the 360th episode of The Copywriter Club Podcast. Ali is a cycle-syncing coach and copywriter who gained her expertise from years of agency copywriting. She sheds light on the importance of not letting your...
Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email newsletters. She shares insights about the world of AI and...
On the 358th episode of The Copywriter Club Podcast, we’re covering all things law and your business. Taylor Tieman, Esq. joins the show to give copywriters actionable steps they can take to legally protect their business. Legal is an unavoidable...
Angela Morris is our guest on the 357th episode of The Copywriter Club. Angela is a makeup artist turned copywriter and digital marketing strategist who teaches her clients how to quiet quit Instagram, so they can save time and energy...
Katelyn Collins joins us on the 356th episode of The Copywriter Club Podcast. With a background in theater, Katelyn has transferred her many talents into the world of copywriting. Now she writes for 7-figure course creators and is a copywriting...
On the 355th episode of The Copywriter Club Podcast, Kira and Rob take the mic to talk about the 5 critical moves copywriters need to make to build, grow, and scale a successful copywriting business. If this year has got...
Brenna McGowan is our guest on the 354th episode of The Copywriter Club Podcast. Brenna is a social media manager turned email copywriter and launch strategist who helps her clients implement prelaunch methods that generate greater awareness and sales. If...
On the 353rd episode of The Copywriter Club Podcast, Lindsay Hyatt joins the show to talk about how to make strategic pivots in your business and step into the spotlight with confidence. Lindsay is a copywriter and empowerment coach who...
Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for...
Jess Kelly is our guest on the 351st episode of The Copywriter Club Podcast. She is a copywriter who helps conscientious brands build authentic and true-to-them businesses through brand and marketing strategies. From shifts in careers and misdiagnoses, Jess’s journey...
350 episodes and over 1.5 million downloads later, Rob and Kira sit down to chat about... pitching (and phones?). From setting intentions for a new season to setting your business up for success in Q3, you'll walk away from this...
On the 349th episode of The Copywriter Club Podcast, Michelle Pollack joins the show to completely shatter your perception of the inner critic and how something as “simple” as values can truly change how you show up in your life...
Dan Nelken is our guest on the 348th episode of The Copywriter Club Podcast. Dan is a copywriter and author of A Self-Help Guide for Copywriters. If you’re a creative, you may have fallen into the inner critic rabbit hole...
On the 347th episode of The Copywriter Club Podcast, Linda Perry makes her FOURTH appearance on the show. This episode acts as a friendly reminder to take care of your mindset especially in times of financial uncertainty and business (and...
Dr. Rebecca Fortgang is our guest on the 346th episode of The Copywriter Club Podcast. Dr. Becky is a clinical psychologist, an instructor at Harvard Medical School, and a research scientist at Massachusetts General Hospital. Just a light background, huh?...
Kate Hollis is our guest on the 345th episode of The Copywriter Club Podcast. Kate is a copywriter and sales strategist whose alter ego is a librarian, but her skillset doesn’t stop there. Fueled by curiosity, she’s also on track...
