Alex and Cathy meet with Greg Pierce, senior vice president and general manager of CareCredit, to take an in-depth look at the results of CareCredit’s new patient survey, The Cosmetic Path to Purchase, which discusses how consumers choose cosmetic providers, including the steps they go through prior to purchase, the types of online research patients do prior to making a decision, and the impact of offering patient financing.

For more information, visit http://carecredit.com/amspawhitepaper.

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Greg Pierce is SVP and General Manager, for CareCredit’s Specialty Business. Greg’s background includes over 25 years’ experience of client and business development as a strategic leader in retail and finance industries. In 2013, Greg was promoted to his current role running the Specialty Business for CareCredit responsible for the P&L performance of over 20 Specialty Healthcare businesses. Greg is a graduate of the University of Northwestern with a BS in Business Management/Organizational Studies. He and his family currently live in the Chicagoland area.