The Create! Podcast

In this episode, Kat welcomes Marina Granger back for another installment of their ongoing series. They dive deep into the nuances of identity, confidence, and a unique manifestation practice Marina has utilized since she was twelve. Whether you are transitioning into a new career phase or simply feeling a dip in your creative self assurance, this conversation offers a quick, actionable ritual to realign with your highest potential.

Identity and Visual Recognition: Marina shares how a recent change in hair color triggered a shift in her confidence because she did not recognize herself in her self referential system.

The Power of Upgrading: The conversation explores how our identities grow through the many seasons of life and why it is vital to upgrade your self image as you evolve.

Overcoming Paralysis: Marina shares a success story about a client who was paralyzed by doubt but managed to finalize exhibition dates and a press release within 45 minutes of using this technique.

Practical Joy: The duo discusses upgrading your everyday experience through small details, like using fancy Italian toothpaste, to create a domino effect of success.

Marina describes this as the "lazy girl manifesting technique" because it is fast, powerful, and only needs to be done every few years to keep you going.

Marina encourages artists to embrace failure, noting that the more you fail, the more you succeed. For those feeling overwhelmed by the opinions of the industry, she suggests focusing on how you want to feel and taking small daily actions that reflect your desired identity.

The Artist Advisory: Discover more mindset and career resources at theartistadvisory.com.

The MFA Podcast: Tune in for real life advice on building a sustainable art career.

The Artist Academy: Join Marina's career course for practical and "mystical" tactical training.

Call for Art: Explore current opportunities to share your work at createmagazine.co/call-for-art.

Courses: Start learning now at www.createu.co

Connect on Instagram: Follow Marina at @theartistadvisory.

So much of what we hear right now is about what is changing, what is closing, what is shifting. In this solo episode, Ekaterina Popova cuts through the noise to focus on what has remained true across every platform, every trend cycle, and every era of the art world: the core principles of getting paid for doing what you love.

Kat takes us back to her teenage years, painting prom backdrops and dance team sets for a hundred dollars at a time, with no connections, no following, and a kind of blissful confidence that the work would find its people. That early experience shaped a belief system that carried her through years of building a creative business, and she traces exactly where that belief started to crack, what planted it back, and what she wishes she had known sooner.

In this episode, Kat shares how her earliest art sales happened long before social media existed, why the doubt she absorbed in art school was some of the most expensive she ever entertained, what the relationship with your own work has to do with whether it ever sells, and how she hired a coach this week with nothing more than an Instagram DM and a clear sense of what she needed.

This one is for the artist who keeps waiting for the right moment, the bigger audience, or the better strategy. The strategy, it turns out, has been the same all along.

Work with Kat: https://espopova.com/home

Connect with Kat at [email protected] and follow along at @createmagazine on Instagram.

Submit to our current call for art: https://www.createmagazine.co/call-for-art

What does it actually take to make art and make a living at the same time? This week, Ekaterina Popova sits down with Mason Currey, author of the beloved Daily Rituals series and his brand new book, Making Art and Making a Living (Celadon Books), a rich, research-driven look at how artists across centuries have funded their creative lives.

From day jobs and patrons to inheritances, government grants, and a few schemes that fall into grayer territory, Mason has compiled the stories so many of us have needed to hear. In this conversation, he and Kat explore why community matters more than most creatives realize, how constraints can actually be an artist's greatest asset, and the practical power of reverse engineering the career you actually want.

If you have ever asked yourself whether you are doing this whole creative life thing right, this episode is your answer. Spoiler: you are in very good company.

In this episode:

• Why community and creative scenes have always mattered more than solo genius
• How Mason's entire career grew from a blog post he wrote while procrastinating
• The surprising truth about artists who got everything they wanted, and still couldn't work
• Baudelaire, Whistler, and what history's most dramatic artistic money struggles can teach us about our own
• How to reverse engineer the career you want by studying the people who have it
• Why constraints, including financial ones, are often where the best work comes from
• The power of doing something, even a small, imperfect, DIY version of your vision

Links and resources mentioned:

Making Art and Making a Living by Mason Currey: https://us.macmillan.com/books/9781250824523/makingartandmakingaliving/

Mason Currey's website and newsletter (Subtle Maneuvers): masonwcurrey.com

Best American Essays series (mentioned by Mason as a career research tool)

Work with Kat + explore Create! Magazine:

Create! Magazine celebrates working artists through features, interviews, and juried open calls. Submit your work, explore available articles, and join the community at createmagazine.co.

Ready to grow your art career with step-by-step guidance? Explore micro courses on marketing, sales, visibility, and more at www.createu.co

Visit www.createmagazine.co and click Programs to learn more.

Private mentorship and coaching with certified master coach, Ekaterina Popova https://espopova.com

If you have been going through a funk, whether it is burnout, a creative slump, seasonal blues, or just feeling stuck, this episode is for you. Kat gets real about the challenges she faced this past winter, including some big personal changes, and shares the honest unglamorous things that helped her climb back out: taking care of her body, dropping what was not serving her, shifting her mindset around showing up, and finding people who cheer her on too.

No toxic positivity here, just real talk and practical perspective for anyone ready to get back on track.

Ready to stop navigating this alone? Kat works with working artists and creative entrepreneurs through private coaching at espopova.com. If you are ready to get back on track with someone genuinely in your corner, learn more and book a session at www.espopova.com.

You Don't Have to Choose Between Making Art and Building a Career. James Miille Proves It.

Photographic artist James Miille has shown work in New York, Paris, Miami, and Mexico City, built two companies, and never stopped making the art that started it all. In this episode he pulls back the curtain on how he actually does it.

James creates surreal composite photographs entirely from scratch, every element shot by him, every image sparked by a song. He breaks down his creative process, why documenting your work is now more important than ever, and how he thinks about the business of being an artist without letting it kill the passion.

This one is packed with real, actionable insight for artists at any stage.

Episode Highlights

How a song becomes a surreal photograph and what James is building right now

Why showing your process is your biggest competitive advantage in the age of AI

The through line running through all his work: men having feelings and why that still feels radical

His upcoming coffee table book mapping emotions through surreal portraiture

The video game based on his art universe currently in the concepting phase

How co-founding Superfine Art Fair led to launching Studio Chamiilleon

The mindset shift that makes the business side of art feel less like a chore

His plan to take entire exhibitions on the road in a single suitcase

Connect with James

jamesmiille.com studiochamiilleon.com

Join the Create! Community

Read artist features, discover new voices, and get resources built for working creatives at createmagazine.co

You invest in a mentor, a course, or a new skill, and instead of feeling excited, you feel exposed. You see the artist you admire and wonder if you will ever get there. Your ego wants you to quit before you even start. Sound familiar?

This week Ekaterina gets honest about her own experience of evolving, trying new things in the studio, shifting her art, and the vulnerability, self-doubt, and resistance that showed up right alongside it. She turns that moment into the most important conversation you can have as a creative or entrepreneur: what to do with the gap between where you are today and where you want to go.

This episode will shift how you see your progress, your timeline, and your worth as an artist right now, before you have it all figured out.

In this episode:

• Why your brain treats learning a new skill like a threat, and how to push through anyway
• The one question that separates artists who grow from artists who stay stuck
• What the research says about how fast you can build real confidence in a new skill (it is faster than you think)
• How to stop comparing your Chapter 1 to someone else's Chapter 20
• Why sharing your work before you feel ready is one of the highest-leverage moves you can make
• What taking responsibility for your own success actually looks like on a Tuesday night

If you are an artist or creative entrepreneur who is learning something new, building something from scratch, or feeling behind, this episode is for you. You are not behind. You are not untalented. You are not too late.

Ready to stop figuring it out alone?

Kat has 3 spots open this season for one on one coaching. If you are an artist building a sustainable career, transitioning to full time, or growing a creative platform or mentorship practice, apply now at espopova.com. Applications are open and she is currently scheduling free discovery calls.

Resources:

• One on one coaching: espopova.com
• Create Magazine: www.createmagazine.co
• Instagram: @createmagazine
• Substack: createmagazine.substack.com

Emily Jeffords is back on The Create! Podcast and this one is for every artist who is quietly wondering if there is a better way to do this.

Emily is a painter, educator, and founder of the Making Art Work program - and she brings a level of honesty to this conversation that is genuinely rare. We talk about what it looks like to be in an "incubation year," the bravery it takes to begin again after you've already mastered something, and why the sale starts long before anyone opens their wallet - it starts when you fall back in love with your own work.

She shares the real story behind her commission journey, from charging 5% of what she charges now to intentionally opening just three spots for large-scale work and selling them all. We get into how she structures commissions entirely on her own terms, the nervous system collapse that was her 2021 burnout, and why she chose to scale her business down from seven figures - and has never looked back.

This episode is honest, practical, and genuinely grounding. I hope it gives you the permission slip you didn't know you needed.

In this episode:

• What an "incubation year" actually looks like in your creative business
• The bravery of beginning again after you've already mastered something
• How Emily structures commissions so she stays creatively in charge
• Selling older work - three tips for falling back in love with your inventory
• Why she walked away from a seven-figure business and what she built instead
• Burnout as a nervous system issue, not a productivity problem
• The 1% a day mantra inside Making Art Work
• What profitability really means for artists beyond money

Links mentioned:

• Emily's free 4-day Share Your Work Challenge - starts March 24
• Emily's Making Art Work 9-week program
• Submit to Create! Magazine: - createmagazine.co/call-for-art

Most artists wait for the art world to invite them in. Daniel Arsham stopped waiting - and built his own gallery at 21 instead.

In this episode, Kat sits down with Daniel Arsham, one of the most sought-after artists of his generation, to talk about his brand new book Future Relic - a brutally honest handbook written for his 17-year-old self who dreamed of being an artist but had no roadmap to get there.

Daniel's iconic "eroded" aesthetic has made him a singular force in contemporary art, but behind that vision is decades of showing up, collecting failures, and building a career on his own terms - from gutting a Miami house to create a gallery space, to collaborating with Dior, Adidas, Pharrell Williams, and the Cleveland Cavaliers.

In this conversation, we get into:

• Why art school teaches you to make the work but not build a career
• How Daniel got gallery representation with Perrotin after four years of showing up
• The mindset shift that makes walking into intimidating rooms possible
• Why nobody remembers your failures - and why you should collect them anyway
• How brand collaborations funded his practice without compromising his vision
• The power of writing down ultra-specific goals
• Why restraint is one of the most underrated tools in an artist's career

Whether you're just starting out or wondering how to take your practice to the next level, this conversation will inspire you and give you real, actionable perspective on what building a sustainable art career actually looks like.

Get the book: Future Relic by Daniel Arsham

Daniel Arsham's exhibition "Just Various Thoughts" opens March 5th at Perrotin New York.

Enjoying the show? Leave us a review on iTunes and share this episode with a fellow artist - it means the world.

• Explore Create! Magazine, open calls, exhibitions, and free resources: createmagazine.com
• Follow us on Instagram: @createmagazine
• Read new articles on our Substack: createmagazine.substack.com

What does it mean to call yourself an artist - and who gets to decide? In this episode, I sit down with multidisciplinary artist, educator, and author Lisa Solomon for a wide-ranging conversation about the blurry line between art and craft, creative experimentation, and the practical realities of building a sustainable creative life.

Lisa's work spans embroidery, fiber, painting, and installation, and her new book is an absolute feast for the eyes - organized by color, featuring 20 artists working in 20 different mediums, with projects for all skill levels.

We talk about:

• When you can (and should) start calling yourself an artist
• The art vs. craft debate - why it's still happening and whether it even matters
• How Lisa's grandmother's knitting and crocheting shaped her artistic identity
• The pioneers who were excluded from art history because of their mediums - and why that's finally changing
• Creative ADHD: how to balance experimentation with actually completing a body of work
• What to do when you have a vision but not yet the skills to execute it (hint: lean in and trust your gut)
• The Thousand Doily Project - a massive community collaboration
• How parameters and limitations can actually unlock more creative freedom
• Funding your creative projects, budgeting for big ideas, and why having a day job isn't a compromise - it can be a gift
• Why color is hard (especially purple) and what a Joni Mitchell retrospective taught Lisa about unexpected palettes

Lisa's new book is available at bookstores everywhere - or request it at your local library! You can also find her on Instagram at @lisasolomon and at lisasolomon.com. She's also running a watercolor retreat in California through City College Extension in late May.

Grab Lisa's new book: https://publishing.hardiegrant.com/en-us/books/art-craft-color-by-lisa-solomon/9781964786049

Links mentioned:

• Submit to a Create! Magazine Call for Art: createmagazine.co/call-for-art
• Join Create! Collective: createmagazine.co/collective

If you've ever felt like you had to hide certain parts of yourself to be taken seriously in the art world, this one is for you. I'm sitting down with my dear friend Marina Granger, founder of The Artist Advisory and host of the brand new MFA Podcast, for a candid conversation about what it really takes to step into your next level as an artist - from the inside out.

Marina spent years working at the intersection of practical gallery strategy and deeper identity work, but kept the mystical side of her practice quietly in the background. In this episode she's fully out, and we get into all of it - astrology, feng shui, human design, manifestation, and the very real money blocks that keep creative entrepreneurs stuck even when the revenue is growing.

This is part one of two because we simply had too much to talk about!

We cover:

• Lunar New Year rituals and Marina's feng shui practice - including the 27-item trick for stirring prosperity in your home
• Why Marina hid the cosmic side of her coaching for years and what finally changed
• Being a manifesting generator and why doing many things is your superpower, not your flaw
• The three levels of abundance work - conscious, subconscious, and nervous system - and why most of us only work on one
• How your core identity shapes everything from the galleries you walk into to the clients you attract
• The immigrant experience and cash overflow - why earning more doesn't automatically mean keeping more

Connect with Marina:

• The MFA Podcast - available wherever you listen
• 1:1 programs and free resources at theartistadvisory.com

Also mentioned:

• Reality Transurfing by Vadim Zeland
• Current open call for Create! Magazine in partnership with Square One Gallery - submit at createmagazine.co/call-for-art