The Creator Spotlight Podcast

Glennda Baker is an Atlanta based realtor that became a TikTok star by uploading her stories, advice and experiences of the real estate market. Glennda's TikTok: https://www.tiktok.com/@glenndabaker Glennda's IG: https://www.instagram.com/glenndabaker/ Glennda's Newsletter: https://glenndagazette.beehiiv.com/ 00:00 Who is Glennda Baker? 05:58 How Glennda Baker makes her videos 26:18 Sharing your life online 35:16 Glennda’s newsletter 40:57 The business of being Glennda Baker 43:57 Is social media content better than TV? #podcast #creatoreconomy #realestate

Ernie Smith (editor of tedium.co) joined us for episode 20 of the Creator Spotlight podcast. Ernie is known for his 10 year old newsletter Tedium, being the creator of edm14.com and many other side projects. Ernie's website: https://tedium.co 00:00 Who is Ernie Smith? 01:30 Why Ernie coded his newsletter himself 05:35 Has personality been stripped from the internet? 12:44 How Ernie grew his audience 15:20 The invention of UDM14 18:56 Ernie’s side projects 31:39 Is the creator economy good for the internet? 41:28 Hopes for the future of the internet 45:10 What’s next for Ernie? #podcast #creatoreconomy #newsletter

Justin Gordon (@justgogrind) joined us for episode 19 of the Creator Spotlight podcast. Justin is known for his podcast Just Go Grind, his newsletter and his many articles diving deep in entrepreneurship. Justin's newsletter: https://www.justgogrind.com Justin's Twitter/X: https://x.com/justingordon212 Village Lane: https://villagelane.io 00:00 Who is Justin Gordon? 01:24 Lessons from 500+ interviews 04:30 Podcasting every day 12:55 6 Lessons from podcasting every day 15:23 Why start a newsletter? 18:17 How to grow a newsletter 19:50 Writing deep dives about entrepreneurs 28:33 The athlete-creator mindset 31:14 Making money as a creator 36:17 The best and worst interviews 39:43 Advice for podcasters and writers #podcast #creatoreconomy #podcasting

Kate Lindsay from Embedded joins us for episode 18 of the Creator Spotlight podcast and discusses internet trends, growing a newsletter and popularising the Millennial Pause. Kate's newsletter: https://embedded.substack.com Kate's website: https://www.kathrynfionalindsay.com 00:00 Who is Kate and what is Embedded? 05:33 How Embedded evolved 09:56 Kate's other projects 13:35 Discovering Millennial Pause 16:44 Being an editor vs writer 19:09 Defining a newsletter and creator 27:42 The stats -- how to grow a newsletter 34:22 Are creators the new journalists? 38:49 Advice for online creators #podcast #creatoreconomy #millennials Intro music produced by J. & Doug Organ.

This week's guest is Andrew Southworth (@AndrewSouthworth) a musician, YouTuber and business owner. 00:00 Andrew Southworth's many businesses 04:27 When to hire as a creator 7:47 How Andrew makes money 09:42 16 years of being a YouTuber 19:33 Why Andrew started a newsletter 22:47 Andrew's future plans and dreams 25:10 Advice for other creators #podcast #creatoreconomy #musician

Today’s guest is Akhil Chauhan, who runs The Writer’s Job Newsletter (TWJN). But he didn’t create the newsletter — he acquired it. The newsletter: https://www.thewritersjobnewsletter.com 00:00 Acquiring a newsletter 08:05 Researching solo 14:10 The differences in journalism in the UK vs US 15:35 Growing a newsletter to 10k+ subscribers 23:18 Work/life balance as a creator 29:23 Premium subscribers and monetisation 33:04 Keeping a distance from your audience 36:50 Advice to creators, from a creator 41:05 The future of TWJN 45:30 The biggest regret as a creator #podcast #creatoreconomy #sidehustle Intro music produced by J. & Doug Organ.

Peter Ramsey, writer and founder of builtformars.com joins us for episode 15 of The Creator Spotlight Podcast. 00:00 Who is Peter Ramsey and what is Built for Mars 05:30 The Mr Beast of UX 09:47 Using every bank in the UK 13:19 Who are Built for Mars readers? 16:30 How Peter monetizes the newsletter 19:30 Is the website fantastic, or does it suck? 25:20 Why start a newsletter? 27:43 The stats 30:23 Peter’s most viral posts 31:40 Why Peter hates social media 33:38 The gamification of education sites/apps 38:11 The different types of written content 40:46 Growing an online business 47:00 The future of Built for Mars #podcast #creatoreconomy #uxdesign

Caitlin Murray from Big Time Adulting joined us for episode 14 of the Creator Spotlight podcast and gave us the low-down on how she grew her audience of 1 million instagram followers. 00:00 Why Caitlin started Big Time Adulting 05:50 How to gain over 1 million followers 10:15 The 4 chapters of Big Time Adulting 14:15 Turning Instagram into a business 19:25 Building a positive community 24:08 Growing an Instagram following, organically 29:22 Podcasting is hard 33:41 Monetising as a creator 38:31 Starting and building a newsletter 47:45 Having multiple monetisation streams 51:53 Advice lightning round #podcast #creatoreconomy #interview

For episode 13 of the Creator Spotlight podcast we are joined by Tyler O'Shea, editor and founder of the website and newsletter Joker Mag. 00:00 Tyler’s motivation and the mentality of a creator 05:37 The inspiration to start writing 08:40 Is Google’s AI killing SEO 11:36 The average Joker Mag reader 14:44 How to find amazing sports stories 18:37 How to grow a loyal audience 23:25 How much time does it take to grow a newsletter? 27:38 The different monetisation channels 32:03 Hiring other writers 37:21 SEO tips: How to make your website the best 39:06 Advice for creators 43:40 Future goals 49:30 Quick Q&A #podcast #creatoreconomy #newsletter

Today's guest is Kate Samuelson, co-creator of Cheapskate London. Every Monday, they send out a newsletter built around free events, two for each day of the coming week. Over the last five years they’ve built an audience of over 19k, winning praise from longstanding media institutions in the process. All the while, Cheapskate is a side project; during the day, Kate works as a journalist. She specializes in newsletters. In this issue: 🍸️ Giving subscribers a free bottle of gin as a referral reward 📰 Operating a newsletter while working full-time in journalism 💷 Running paid ads for your newsletter is easier than it sounds 00:00 What is Cheapskate London? 06:10 Who is the average reader? 10:03 Choosing what content to include 17:36 Kate’s career 30:45 The stats - how to grow an audience 38:42 Kate’s unique referral program 41:58 Monetisation 52:49 Advice for newsletter creators Intro music produced by J. & Doug Organ. #podcast #creatoreconomy #london