Casey has been writing the youth consumer trends newsletter After School for three years, the culmination of nearly two decades writing and editing content about and for teens in her own online publications and in Teen Vogue and New York Magazine. On the occasion of Casey leaving her day job to work full time on a newsletter — for the second time in her career — we spoke about: • 💵 Building and selling her first newsletter business (2016–2019) • 📭 Writing her newsletter to 0 subscribers for the first month • ✌️ Leaving a full-time job to commit to her newsletter business (again) • 📈 Her premium subscriber model with a 5% conversion rate • 👩‍🎨 Monetizing a curation-style newsletter Read our feature on Casey (https://www.creatorspotlight.com/p/casey-lewis-after-school) and subscribe to our newsletter (https://www.creatorspotlight.com/subscribe) for more behind-the-scenes stories from the creator economy.

Eric, alongside Slava Rubin (host of the Smart Humans podcast), co-founded Vincent in 2019 as an aggregator platform for alternative investment opportunities. It's evolved into a media company with three newsletters and a podcast, still focused on alternative investments. Adam joined the team a couple of years ago as a researcher and writer. We spoke about: • 🏋️ Building a solid core audience over four years • 📰 Deciding not to put names on the newsletter byline • 👎 Knowing what not to write about • 💰 Generating revenue through partnerships and trust • 😌 Not worrying too much about competitors

Hannah started the TikTok page Salary Transparent Street two years ago. It now has 1.3 million followers — 2.8 million across all channels — and is a full-fledged media business, with $1 million revenue just last year.

Read our feature on Hannah and subscribe to our newsletter for more behind-the-scenes stories from the creator economy.

We spoke with Hannah about: