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It’s a common myth that businesses die because of their competition. The truth is, they die because they fail to understand what their customers actually expect.

In this episode, I break down a framework I’ve used to help hundreds of leaders and build my own multiple seven-figure business: The Customer Expectation Triangle of Death.

We’ll explore the three distinct ages of business—Analog, Digital, and the Age of AI—and how customer expectations have evolved through each. You’ll learn why simply having a quality product at a good price is no longer enough, and what you need to focus on right now to separate your business from the noise and achieve escape velocity.

This isn’t just theory. This is the practical, no-BS framework for building a business that lasts.

Key Takeaways:

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