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Episode 253: Megan Burns knows it all begins with trust.
⏱️ Timestamps:
00:00:00 - Intro
00:01:47 - Trust takes center stage in B2B CX
00:03:02 - Beyond personal bonds: Organizational trust
00:04:02 - Trust issues with traditional CX metrics
00:04:51 - The silent driver across the customer journey
00:06:09 - The four pillars of customer trust
00:07:08 - The Ben Franklin effect in CX relationships
00:08:02 - Horizontal vs. vertical consistency challenges
00:09:35 - Why consistency scales better than wow moments
00:10:29 - Is trust the ultimate business currency?
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Megan Burns:
Megan's LinkedIn: https://www.linkedin.com/in/meganburns/
Episode 252: Scott Shou workshops a challenge: teaching a customer dog new tricks.
⏱️ Timestamps:
00:00:00 - Intro
00:01:18 - Scott’s journey into algorithmic marketing
00:02:02 - Marketers evolving into business builders
00:03:42 - Breaking bad testing habits
00:05:10 - Better testing through communication
00:06:31 - The auto insurance test case
00:08:36 - Measuring rigor over randomness
00:09:14 - How beer started a business bond
00:10:48 - Building better processes through data
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Scott Shou:
Scott's LinkedIn: https://www.linkedin.com/in/scottshou/
Episode 251: What has become of the social contract around employment?
⏱️ Timestamps:
00:00:00 - Intro
00:02:01 - Caught on tape: Private meeting fallout
00:03:38 - When performance isn’t enough
00:04:44 - The myth of avoiding politics
00:05:59 - Be a force multiplier, not a divider
00:06:59 - From messed with to messed up
00:08:29 - Promotions as silent punishment
00:09:07 - Feedback and the broken social contract
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
Episode 250: Luke Bartram and James Lawson share their best job search advice.
⏱️ Timestamps:
00:00:00 - Intro
00:02:39 - What’s on Luke’s CS recruitment mind
00:03:38 - Positioning yourself in a crowded market
00:06:01 - The value of domain expertise
00:09:20 - Productizing your CS experience
00:11:40 - Unpacking market shifts in hiring
00:13:15 - Discovering and selling your value
00:17:17 - Aligning pain points across the board
00:21:07 - Be yourself
00:23:23 - Transparency makes better hiring possible
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with the guests:
James's LinkedIn: https://www.linkedin.com/in/jlaw-ceoadvisory/
Luke's LinkedIn: https://www.linkedin.com/in/lukebartram/
Episode 249: Adil Dittmer brings a classic sports analogy to the show.
⏱️ Timestamps:
00:00:00 - Intro
00:01:49 - Defending data without the D
00:02:21 - A mission to democratize data science
00:02:55 - Why CS can't define its own value
00:04:24 - Playing defense: What it means in CS
00:06:47 - Defense often beats offense in CS
00:07:18 - The missing metrics in CS strategies
00:09:21 - Start quantifying your CS plays
00:11:34 - Is CS the misunderstood teen of tech?
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Adil Dittmer:
Adil's LinkedIn: https://www.linkedin.com/in/adildittmer/
Episode 248: Kristina Muñoz Ledo Klakegg shares her journey while building a monetized customer success offering.
⏱️ Timestamps:
00:00:00 - Intro
00:01:36 - Shifting from email to SMS marketing
00:03:10 - Strategic service as a revenue stream
00:03:39 - CS stepping into the revenue spotlight
00:05:33 - Pushing vs. pulling in customer success
00:06:58 - Entrepreneurial CS in action
00:08:12 - From free to paid: drawing the line
00:09:04 - Will customers pay for this?
00:10:02 - Pricing CS: a value-driven debate
00:11:05 - Discounted pilots and proving value
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Kristina Klakegg:
Kristina 's LinkedIn: https://www.linkedin.com/in/kristina-mu%C3%B1oz-ledo-klakegg-9393156a/
Episode 247: Nehal Gupta envisions the future of customer marketing.
⏱️ Timestamps:
00:00:00 - AI sold me this hat
00:00:47 - Meet the Daily Standup crew
00:01:18 - From engineering to customer marketing
00:02:10 - AI's transformation of marketing
00:05:14 - The myth of the AI takeover
00:06:29 - Striking the human-AI balance
00:08:31 - Margin, sentiment, and smart tech tools
00:09:02 - Case studies at the speed of AI
00:11:23 - Hats off to hyper personalization
00:12:25 - Rise of the door-to-door 2.0
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Nehal Gupta:
Nehal's LinkedIn: https://www.linkedin.com/in/nehal-gupta-mba/
Episode 246: Jon Johnson is a few weeks into a new gig, and he's got thoughts.
⏱️ Timestamps:
00:00:00 - Intro
00:04:41 - Early-stage startup: fresh baby diaper skin
00:06:13 - Solving fires through structure
00:11:13 - Building smart protections at speed
00:14:04 - Redefining real customer success
00:20:31 - The startup oath: repeatable revenue
00:23:21 - Can young CSMs think this strategically?
00:27:21 - Growth starts with curiosity
00:29:55 - From layoff to laptop in 30 days
00:40:05 - Networks fade, communities stick
00:44:26 - OF
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Jon Johnson:
Jon's LinkedIn: https://www.linkedin.com/in/jonwilliamjohnson/
Episode 245: Irwin Hipsman returns and shares what he learned from a recent marketing conference.
⏱️ Timestamps:
00:00:00 - Intro
00:01:54 - Insights from the NYC alliance conference
00:02:20 - B2C’s surprising presence and takeaways
00:03:45 - Group reference calls: game-changing move
00:04:58 - The risks and rewards of open invites
00:06:07 - Bridging the marketing-silo disconnect
00:07:35 - Understanding customer vs product marketing
00:09:33 - The hidden power of database cleaning
00:11:52 - The scary truth behind dirty data
00:13:32 - Irwin’s comeback and final thoughts
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Irwin Hipsman:
Irwin's LinkedIn: https://www.linkedin.com/in/irwinhipsman/
Episode 244: Stephanie Tkach wonders where all the entry level CS roles have gone.
⏱️ Timestamps:
00:00:00 - Intro
00:01:03 - What Kind Work is doing differently
00:01:50 - The mystery of vanished entry-level roles
00:02:12 - Experience overload in "entry-level" hiring
00:04:15 - The hidden cost of hiring overqualified talent
00:06:40 - JP’s career path from retail to customer success
00:08:52 - Tech dreams from an unlikely hometown
00:11:50 - Smarter recruiting through partnerships
00:13:21 - Where to find Kind Work online
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Stephanie Tkach:
Stephanie's LinkedIn: www.linkedin.com/in/sstkach
From the publisher's feed