In this solo Power House episode, Zeb Lowe breaks down a quiet but powerful shift happening in mortgage marketing: AI is becoming the place consumers go for recommendations, not just information.

As traditional search behavior evolves, Zeb explains why loan officers and agents must think beyond SEO and start positioning themselves inside AI recommendation engines. He walks through the economic forces behind the shift, why early adopters have a finite window of advantage, and the practical steps professionals can take now to become the name AI suggests when buyers are ready to decide.

If search is changing from browsing to delegating, this episode explains what that means and how to stay ahead of it.

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.