You’ve been told video is the only way to grow your podcast—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm.

In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video might actually be hurting your show more than helping it. He also shares what *really* happened behind the scenes when Buzzsprout went all-in on video—and the exact moment he realized they got it wrong.

So if you’ve been wondering why podcasting feels harder than it should (and you're ready to build a podcast you won’t secretly resent) hit play and let’s dive in.

2:01 - The Real Video Podcasting Backstory (and Who’s Profiting From It) 

4:34 - Why 84% of the Top 50 Podcasts Don’t Upload Video to Spotify 

6:43 - The Silent Burnout Epidemic Among Podcasters Trying to “Do It All” 

8:17 - The Video Wake-Up Call Buzzsprout Didn’t See Coming 

10:23 - The Emotional Toll of Trying to Podcast Like a YouTuber 

15:07 - The Real Question Every Podcaster Should Ask Before Adding Video

Episode Links:

• Get a $20 Buzzsprout credit when you sign up through this link—courtesy of Alban and the Buzzsprout team.

Other Episodes You’ll Enjoy:

• Podcast Growth Myths Debunked by Buzzsprout’s Head of Marketing
• Why Audio-Only Podcasting Still Dominates

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