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You’ve been told video podcasting the only way to grow your show—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm.
In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video might actually be hurting your show more than helping it. He also shares what *really* happened behind the scenes when Buzzsprout went all-in on video—and the exact moment he realized they got it wrong.
So if you’ve been wondering why podcasting feels harder than it should (and you're ready to build a podcast you won’t secretly resent) hit play and let’s dive in.
2:01 - The Real Video Podcasting Backstory (and Who’s Profiting From It)
4:34 - Why 84% of the Top 50 Podcasts Don’t Upload Video to Spotify
6:43 - The Silent Burnout Epidemic Among Podcasters Trying to “Do It All”
8:17 - The Video Wake-Up Call Buzzsprout Didn’t See Coming
10:23 - The Emotional Toll of Trying to Podcast Like a YouTuber
15:07 - The Real Question Every Podcaster Should Ask Before Adding Video
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Support the show
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
Schedule a 1:1 Podcasting Audit with Courtney.
Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
4.9
175175 ratings
You’ve been told video podcasting the only way to grow your show—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm.
In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video might actually be hurting your show more than helping it. He also shares what *really* happened behind the scenes when Buzzsprout went all-in on video—and the exact moment he realized they got it wrong.
So if you’ve been wondering why podcasting feels harder than it should (and you're ready to build a podcast you won’t secretly resent) hit play and let’s dive in.
2:01 - The Real Video Podcasting Backstory (and Who’s Profiting From It)
4:34 - Why 84% of the Top 50 Podcasts Don’t Upload Video to Spotify
6:43 - The Silent Burnout Epidemic Among Podcasters Trying to “Do It All”
8:17 - The Video Wake-Up Call Buzzsprout Didn’t See Coming
10:23 - The Emotional Toll of Trying to Podcast Like a YouTuber
15:07 - The Real Question Every Podcaster Should Ask Before Adding Video
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Support the show
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
Schedule a 1:1 Podcasting Audit with Courtney.
Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
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