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In this Fast Pace episode, Dean Mackie and Josh Phegan examine quality of data and the data play. They discuss the value of first-party data, how relevancy drives frequency of communication, applying science to our people-based industry, understanding that the data play isn't useful unless it's implemented, making the digital investment, and learning how to use digital technology to build, produce and convert your audience.
By Josh Phegan - Real Estate Trainer, speaker, coach.In this Fast Pace episode, Dean Mackie and Josh Phegan examine quality of data and the data play. They discuss the value of first-party data, how relevancy drives frequency of communication, applying science to our people-based industry, understanding that the data play isn't useful unless it's implemented, making the digital investment, and learning how to use digital technology to build, produce and convert your audience.

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