Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

The Death of Local Media (Insider 226)


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David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters

in this episode of Build a Big Podcast ...

Episode Topics

  • How to protect your podcast's brand from being hijacked (or even stolen)
  • What is authenticity in podcasting? Not what most people think ...
  • Using AI to decode your audience? You should.
  • Local media is dying. This is an opportunity for podcasters!
  • How to embrace your authentic voice ... really
  • Podcasting shortcuts you can use to simplify your production
  • Are you in control your podcast's narrative?

Why You Should Listen

  • Why chasing authenticity could be your downfall in podcasting!
  • The deceptive world of social media and how to see through the smoke and mirrors!
  • How to be truly transparent without bragging about being transparent!
  • Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!)
  • Use the death of local media to grow your audience!
  • AI knows who listens to your podcast – do you?
  • Is your podcast missing its true audience? AI will let you know ...
  • Indian accents to American in seconds – a controversial new AI tool explained!
  • Radio voices are dead? What listeners want now ...
  • Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand?
  • How big businesses hunt indie podcast ideas!
  • Myth debunked: You don’t need a professional studio to have a killer podcast!
  • What listeners actually want to hear from your podcast!
  • Why your podcast shouldn't just copy the big guys, and what to do instead!

You want these links ...

  • Subscribe to Build a Big Podcast
  • See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

  • 00:00 Podcast Growth Tips
  • 04:09 Editing Enhances Message Clarity (and Attracts Listeners)
  • 08:21 How to Maximize Local Impact with Podcasts
  • 10:59 AI Tools for Podcasters
  • 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent
  • 17:25 Celebrity Podcasts are Overshadowing Indies
  • 22:20 How to Protect Your Podcast Brand 
  • 23:17 DIY Trademark Tips and Podcasting Insights

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 226 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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