Being busy doesn’t mean you’re successful — it just means you’re tired.

In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.

She dives into:
💐 Why tracking your expenses is a non-negotiable part of being a floral CEO
💸 The hidden costs that steal your profit — delivery, teardown, and labor
🌿 How underpricing keeps you working harder for less
✨ Why smart systems (not spreadsheets) build sustainable success

If you’ve ever finished wedding season exhausted and wondering where the money went, this episode is your wake-up call.

🎧 Tune in to The Floral CEO and learn how to stop being busy and start being profitable.