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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be a critical consideration in all decisions.

They also discuss the danger of investing too much effort into tactics that are not yielding results. They emphasize the value of taking calculated risks and capitalizing on opportunities that can lead to growth, offering real examples from their experience promoting their podiatry services.

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