💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be critical considerations for all decisions made. They also discuss the danger of investing too much effort into tactics that are not yielding results. They emphasize the value of taking calculated risks and capitalizing on opportunities that can lead to growth, giving real examples from their experiences with promoting their podiatry services.

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