In this episode of the Over the Hump Podcast, Rachel is joined by Keaton Dodd and Brandon as they discuss the differences between marketers and breeders in the cattle industry. They begin by talking about recent activities at the ranch and transition into a detailed comparison of marketing versus breeding strategies. The discussion explores the concept of being honest in marketing, the use of outside bloodlines, and maintaining consistency in cattle breeding. The conversation also touches upon the dynamics of cattle shows, the influence of proper marketing, and some humorous yet insightful comparisons to dating theories such as the Hot Crazy Matrix and the Ladder Theory. The episode concludes with reflections on how to maintain humility and integrity in the industry.

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