Episode 20: Preserving a Legacy with Watt Casey Jr. of Casey Beefmasters 

What does it take to build cattle that pay their way without props? We sat down with Watt Matthews Casey Jr. of Casey Beefmasters to trace a 77-year line of selection grounded in the Six Essentials—fertility, weight, conformation, hardiness, milk, and disposition—and a ruthless commitment to real-world performance. From a closed herd since 1967 to breeding seasons as short as 25 days, Watt explains how discipline, data, and respect for nature create cattle that thrive on grass, breed on time, and stay gentle under pressure.

We walk through the origin story tied to Tom Lasater, the politics of early breed associations, and why multi-sire breeding keeps the focus on herd-level outcomes over pedigree hype. Watt details his selection program: culling light bulls at weaning, measuring testicles early and again at yearling, and requiring calves to gentle to hand. Scanning is done on forage, not feed, yielding honest IMF and ribeye insights that surprise technicians used to “puffed-up” numbers. The results show up where it matters—tight calving windows, repeat buyers, and cattle that ship well from Texas heat to Idaho winters.

Drought strategy, no-hay economics, and heterosis round out the playbook. In lean years, the ranch uses pellets strategically to preserve a closed herd that can’t be rebuilt at auction; in normal years, it’s grass and minerals, full stop. Customers see the “big pop” when unrelated genetics meet, capturing hybrid vigor bred under hard filters. Along the way, Watt shares global reach, candid customer quotes—“so gentle they’re a nuisance”—and a clear moral frame: be a good steward to cattle and land, measure honestly, and keep pressure where it counts.

If you care about functional efficiency, fertility, disposition, and grass-based genetics, this conversation is a masterclass in sustainable ranching. Listen, share with a friend who values real-world cattle, and leave a review to help more producers find the show.

Connect with Watt Casey and Casey Beefmasters:

Website: https://caseybeefmasters.com/home.php

Bos Sires: https://www.bossires.com/casey-beefmasters

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

We keep the main feed clean, but if you want the raw, unfiltered conversations, check out our second podcast Shooting the Bull on Patreon. If you like what we’re doing, that’s also the best place to show your support. 

Join us on Patreon: https://www.patreon.com/bossirestalk

 Episode 19: Generations of Stewardship with George Kempfer 

What happens when cattle are expected to perform in one of America's most challenging environments? They either adapt or fail. At Kempfer Cattle Company, five generations of ranching experience have created herds specifically designed to thrive where others can't survive.

George Kempfer takes us inside his family's operation, where nearly 3,000 mother cows demonstrate the power of purposeful breeding and disciplined selection. Unlike operations that pamper their breeding stock, Kempfer cattle must prove themselves under real-world conditions. "Why should we give our registered herd better care than our commercial cattle?" George asks. "How are we going to make our commercial cows better if we don't put more pressure on the seedstock cattle?"

This philosophy has produced remarkably efficient, fertile herds that perform on grass with minimal inputs. The Kempfers' crossbreeding program showcases the transformative power of heterosis, creating females that breed dependably, raise heavy calves, and demonstrate exceptional longevity. Their purebred Brahmin operation, started in 1978, complements their commercial focus by producing bulls specifically adapted to Florida's tropical environment.

George offers hard-earned wisdom for new producers: focus on quality genetics from reputable breeders, seek proven cow families rather than chasing trends, and be prepared for markets to eventually turn. The current strong cattle prices make operations more forgiving than usual, but long-term success requires discipline and adherence to sound principles.

Perhaps most compelling is the Kempfer commitment to stewardship. "If you don't take care of the land, the land's not going to take care of us," George reflects. Their goal has always been to preserve and improve their operation for future generations - a lesson in sustainability that transcends breeding philosophies or market cycles.

Whether you're managing thousands of acres or just starting your herd, this conversation offers valuable insights into breeding efficient, adaptable cattle that can thrive in challenging conditions. Subscribe to Sustainable Stock for more conversations with cattlemen who are building resilient operations designed to stand the test of time.

Connect with George Kempfer and Kempfer Cattle Company:

Website: https://kempfercattleco.com/cattle/

Bos Sires: https://www.bossires.com/kempfer-cattle-company

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

We keep the main feed clean, but if you want the raw, unfiltered conversations, check out our second podcast Shooting the Bull on Patreon. If you like what we’re doing, that’s also the best place to show your support. 

Join us on Patreon: https://www.patreon.com/bossirestalk

Episode 18: Docile Brahmans?!? with Grant and Nicole Vassberg of Kallion Farms

What happens when a breeder decides to push back against everything the cattle industry holds sacred? Grant and Nicole Vassberg of Kallion Farms have been doing exactly that with their bold approach to Brahman cattle.

For 15 years, Kallion has carried the label of “black sheep” in the Brahman world - systematically breeding away from the stereotype of wild, infertile cattle and toward docile, fertile animals that thrive on grass alone. The shift started when Grant, as a college freshman, quietly reversed his father’s breeding direction. Those same cattle went on to impress the consultants who once dismissed them.

In 2010, Kallion ran 900 head. Grant implemented a ruthless, common-sense culling program: every cow had to deliver a calf each year, problem free. He began radically reshaping the herd by rewarding the genetics that had long gone unrewarded. After five years, only 33 of the original 900 females were still in production. Today, the results are clear. Their herd is so docile that Nicole, who grew up in San Antonio with no agricultural background, can work them by herself. A stark contrast to her first experience at another ranch where she wasn’t even allowed to step out of the truck.

Traveling abroad confirmed what they suspected. While American breeders chase EPDs and show ring success, ranchers in places like Honduras are struggling with 40% calf crops from imported U.S. genetics. That realization led Grant back to the principles of Lasater, Bonsma, and Zietsman - ideas Kallion had been proving on their own pastures.

Their pursuit of functional cattle helped spark the creation of Bos Sires, a cooperative of like-minded breeders committed to genetics that perform in the real world. As Nicole puts it, their mission is about “exposing the truth of what’s going on in the industry” and “giving younger ranchers a fighting chance to build their legacy.”

Ready to challenge everything you thought you knew about cattle breeding? Subscribe now to hear more stories of ranchers returning to time-tested principles that create cattle that thrive in the real world.

Connect with Grant/Nicole and Kallion Farms:

Website: https://kallionfarms.com/

Facebook: https://www.facebook.com/kallionfarms

Bos Sires: https://www.bossires.com/kallion-farms

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

We keep the main feed clean, but if you want the raw, unfiltered conversations, check out our second podcast Shooting the Bull on Patreon. If you like what we’re doing, that’s also the best place to show your support. 

Join us on Patreon: https://www.patreon.com/bossirestalk

Episode 17: Soil to Steak with Steve Campbell

Forgotten wisdom meets modern ranching challenges in this fascinating conversation with Steve Campbell, a seasoned cattle coach who helps producers improve everything from soil health to cattle selection. Campbell shares the profound concept of the "Solo Cup Cow" – a simple yet powerful visual guide that reveals why cattle conformation matters far more than most realize.

Campbell takes us deep into the hidden world of cattle fertility, explaining why modern selection practices have created a crisis for many operations. "When we did the space race, we went from frame four and a half to seven... We gave up fertility for growth," he explains. This shift has had devastating consequences, as fertility accounts for roughly 40% of ranch profitability according to research he cites.

The discussion weaves through practical selection methods anyone can use – from observing hair coat shedding patterns to understanding the significance of vertical ribs in bulls. Campbell's approach bypasses industry jargon and complex EPDs, focusing instead on visual indicators that reveal an animal's true genetic potential. "The more fertile cow is going to look like she's walking downhill on level ground," he notes, while "the more fertile bull will look like he's walking uphill on level ground."

Perhaps most compelling is Campbell's explanation of how soil health directly influences cattle performance and ultimately human health. He advocates for improving soil biology as the foundation for nutrient-dense forages, which lead to healthier, more productive animals that require fewer inputs. His insights on using Brix measurements to evaluate plant quality and his practical advice on mineral supplementation offer immediate action steps for listeners.

Whether you're a commercial producer looking to reduce input costs, a grass-finisher seeking better quality, or simply someone concerned about the nutritional value of beef, this episode delivers eye-opening perspectives that challenge conventional thinking. 

Connect with Steve Campbell:

Website: https://www.tailormadecattle.com/

Steve's Youtube: https://www.youtube.com/@Steve-rb1zf/videos

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

If these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.

To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.

Join us on Patreon: https://www.patreon.com/bossirestalk

Shooting The Bull: Episode 4 Preview

What happens when cattle breeding principles stay focused on function instead of fashion for three generations? The Meitler brothers reveal the extraordinary power of consistency at their family's Hereford operation, where their bulls routinely work for 10 to 12 years while mainstream operations sell replacements every 2 to 3 seasons.

From their hunting cabin in rural Kansas, brothers Darris and Clint Meitler share candid insights about carrying forward their father's legacy, a breeding philosophy deeply influenced by legendary animal scientist Jan Bonsma. "The older we get," one brother reflects, "the more we figured out dad had it right." Their story parallels many other sustainable operations they've encountered, where cattlemen have independently reached similar conclusions about what makes truly valuable genetics.

The conversation touches on a visit to Casey Jr's beef master operation, where a closed herd since 1962 and strict 28 day breeding windows have created remarkably consistent cattle. This dedication to simplicity, letting bulls do their work without AI, embryo transfer, or complex EPD systems, demonstrates the power of time tested methods when applied with discipline.

Perhaps most telling is their challenge with customer relationships. When your bulls perform so well that customers don't need replacements for a decade, maintaining consistent contact becomes difficult. Yet this longevity represents enormous value in an industry where frequent replacement has become normalized.

Despite managing cattle across dozens of properties, the brothers handle nearly everything themselves, feeding, breeding decisions, sales, giving them intimate knowledge of their herd that visiting "experts" can never match. As one brother noted, if a cattleman can't quickly identify his best animals when touring the pasture, he likely doesn't truly know his operation.

Want to see the video for this preview? Join us on Youtube.

https://youtu.be/-FeDsHvJLpg

For full episodes, deeper conversations, and real cattleman talk with no filter Join us on Patreon.   

 patreon.com/bossirestalk

Question the noise. Trust the land. Don’t breed nonsense.

Episode 16: From the Breaks, Built to Last with Charlie & Courtney Totton

Deep in South Dakota's challenging Missouri River breaks, Charlie Totton and his daughter Courtney are quietly revolutionizing cattle production with a refreshingly straightforward approach. For nearly three decades, they've focused on breeding moderate-framed, fertile, low-maintenance Angus cattle that thrive where others fail – on steep terrain, minimal inputs, and unassisted calving.

"We don't have time to mess with problems," Charlie explains, describing their no-nonsense approach to culling cattle that don't perform. This father-daughter team maintains approximately 400 head across terrain marked by cedar-filled canyons and steep hillsides, where special attention is given to traits that truly matter: fertility, docility, sound udders, and good mothering ability. The Tottons aren't chasing industry trends toward larger frames or extreme EPDs. Instead, Charlie proudly wears his "moderate to low EPDs like a badge of honor," seeing them as proof he's breeding what he claims to be breeding.

Their innovative grazing management includes mob grazing during peak growing season, moving cattle daily to maximize forage utilization while allowing 90% of their land to grow uninhibited. This approach has significantly extended their grazing period, reducing feeding from five months to just two or three months annually. Perhaps most fascinating is their May-calving herd, which operates under an even more hands-off approach in the roughest country, being checked just twice weekly during calving season.

The Tottons' marketing is as straightforward as their breeding philosophy. Their annual "redneck auction" features no professional auctioneer, no predetermined sale order, and complete transparency as bulls are sorted from pens while potential buyers watch.

Whether you're struggling with high-maintenance genetics or simply seeking cattle that work without constant attention, the Totton approach offers valuable lessons about balancing selection with environmental realities. 

Visit TottonAngus.com to learn more about their program or mark your calendar for their annual sale the first Saturday of May. Isn't it time your cattle worked as hard as you do?

Connect with Courtney Tyrrell and Charlie Totton:

Website: https://www.tottonangus.com/

Facebook: https://www.facebook.com/tottonangus/

Bos Sires: https://www.bossires.com/tottonangusranch

Charlies bull story can be found on this page under the title "WHATS AN OLD BULL WORTH?": https://www.tottonangus.com/about-us.html

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

If these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.

To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.

Join us on Patreon: https://www.patreon.com/bossirestalk

Shooting The Bull: Episode 3 Preview

What does “proven” really mean in the cattle industry?

In this preview, Patrick Powers sits down with John Atkinson and Grant Vassberg to pull apart one of the most overused and misleading terms in the business. From herds with 900-day calving intervals still being sold as “elite,” to bulls kept marketable with 30 pounds of grain a day, they call out the marketing spin that hides real-world performance.

They dig into how less fertile bulls can actually bring higher semen prices, why terminal vs. maternal genetics is not as simple as it’s sold, and how exported genetics fail in environments without America’s feed store safety net.

To finish the episode, follow us on Patreon:
 patreon.com/bossirestalk

Question the noise. Trust the land. Don’t breed nonsense.

Episode 15: French Cattle. American Truth. with Scott Fredrickson & Matt Henley

When two cattlemen from opposite corners of the country—Scott Fredrickson in Montana and Matt Henley in North Carolina—land on the same obscure French cattle line without ever comparing notes, it raises eyebrows. But when those cattle quietly outperform mainstream genetics in both programs, you start paying attention.

In this episode, Scott and Matt join host Patrick Powers to reveal how the little-known Aubrac cattle from France are quietly making their mark across dramatically different environments.

These moderate-framed, efficient cattle from France's mountainous Massif Central region were bred for generations to thrive on grass alone in large herds. The result is animals with exceptional maternal traits, fleshing ability, and adaptability. While the commercial cattle industry chased frame size and visual appeal, these breeders focused on what truly matters: animals that stay healthy, breed back consistently, and convert forage efficiently with minimal human intervention.

The conversation reveals fascinating insights about what makes these genetics special. Their metabolic efficiency allows them to maintain condition even under challenging management. When used in crossbreeding, they consistently produce outstanding females that instinctively excel as mothers. Plus, they carry the "profit gene," a myostatin variant that increases retail yield by 30 percent without compromising fertility.

What’s particularly compelling is how testing validates their real-world observations. Promo-gen testing shows exceptional immune function. Tenet certification rates exceed 90 percent, compared to industry averages of just 3 to 6 percent. A2 milk testing also confirms superior nutritional benefits.

Beyond just discussing a specific breed, this episode challenges conventional cattle industry wisdom. These producers argue that success comes not from chasing EPDs or following trends, but from selecting animals that work in your specific environment with minimal inputs. Their philosophy reflects the regenerative approach: improving land while requiring fewer resources.

Whether you're rethinking your breeding program, interested in heritage genetics, or simply curious about alternative approaches to cattle raising, this conversation offers valuable insights into what truly matters for sustainable, profitable ranching.

Connect with Scott Fredrickson and Matt Henley:

Scott’s Bos Sire page: https://www.bossires.com/fredrickson-ranch

Matt's Website: https://peedeepremium.eatfromfarms.com/

Matt's Facebook: https://www.facebook.com/PeeDeePremium

Aubrac Breed Info: https://aubrac.ie/aboutaubracs/

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

If these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.

To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.

Join us on Patreon: https://www.patreon.com/bossirestalk

 Episode 14: Timeless Cattle in a Trend-Driven World with Mark DeBoo 

"Cattle have to earn their keep." That straightforward philosophy has guided three generations of the DeBoo family at Diamond D Angus in Montana, were function trumps fads and longevity reigns supreme. Mark DeBoo joins us to share how his family's no-nonsense approach to cattle breeding has created extraordinary resilience in their herd.

In an industry increasingly dominated by extreme traits and eye-catching EPD numbers, Diamond D stands apart. Their cattle development program strips away every "crutch" - no grain finishing, no supplements, no parasite medications - revealing the true genetic value beneath. When a Diamond D bull maintains condition during breeding season or a cow remains productive for 15+ years (their record is 22!), it's pure genetics at work, not management tricks.

What makes this approach remarkable isn't just the principle - it's the results. Diamond D offers something almost unheard of in the industry: a foot guarantee on their bulls. They can make this bold promise because they've eliminated every non-genetic variable through their forage-only development system. When feet hold up for decades in rugged Montana conditions without grain or supplements, you know you've found something special.

Beyond genetics, Mark shares how Diamond D has embraced regenerative grazing through daily cattle moves and eliminated conventional parasite treatments entirely. These practices not only improve soil health but create more resilient animals. As Mark says, "What made a good cow in 1970 will still make a good cow today" - a timeless reminder that beneath all the industry trends, the fundamentals of good cattle haven't changed.

Connect with Mark DeBoo and Diamond D Angus:

Website: https://www.diamonddangus.com/

Facebook: https://www.facebook.com/profile.php?id=100054606183356

Bos Sires: https://www.bossires.com/diamonddangus

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

If these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.

To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.

Join us on Patreon: https://www.patreon.com/bossirestalk

Episode 13: Sell Truth, Not Hype with John Atkinson

A candid conversation with Australian cattleman John Atkinson reveals profound insights about the cattle industry's struggle with honesty, fertility, and sustainable breeding practices. Since our last conversation, John's operation has secured a milestone export deal to Africa, not through slick marketing, but through straightforward communication about which genetics would actually work for the buyer's environment.

The episode confronts uncomfortable truths about how newcomers are frequently exploited in the cattle business. "I feel really sorry for new people into the industry," John remarks, "because they naively trust people, they get so taken advantage of." This exploitation often leads to costly failures when producers invest in cattle with impressive appearances but poor functional traits. John and Patrick discuss how the pursuit of show ring aesthetics and extreme growth has undermined the fundamental fertility that determines ranch profitability.

One standout moment comes when John describes a respected Australian veterinarian who recently spoke out about the crisis of infertility in northern Australian herds, where many producers have simply accepted that their expensive cattle will only produce a calf every two years. Meanwhile, John's own operation achieved 80%+ pregnancy rates in just two months of breeding, proving that fertility-focused genetics deliver results even in challenging environments.

The conversation takes fascinating turns into innovations emerging from Australia's high labor costs, including automated weighing systems that allow producers to monitor weight gain in real-time and make smarter decisions about pasture rotation. John also makes a compelling case for crossbreeding, explaining how strategic breed combinations can correct functional problems in just one generation.

Perhaps most powerful is John's reflection on the moral obligations of cattlemen: "We are the biggest animal rights advocates there are. We just don't voice it. We live it every day." His message for listeners considering bull purchases this season? Research the maternal lines, look beyond the sale catalog photos, and understand what you're really bringing into your herd for generations to come.

Connect with John Atkinson:

Facebook: https://www.facebook.com/cashmeredroughtmasters

Instagram: https://www.instagram.com/cashmeredroughtmasters/

Bos Sires: https://www.bossires.com/john-atkinson

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

If these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.

To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.

Join us on Patreon: https://www.patreon.com/bossirestalk