In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.

Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic thinking and hands-on customer interaction—plus how to delegate wisely and empower your team.

They also explore the role of gym owners in this model, how to support without micromanaging, and what tasks fall on the owner vs. the Director.

👉 Tune in now and learn how to make your gym thrive by keeping the main thing the main thing.

Key Takeaways

Intro (00:00)

Role of the director and time management (3:33)

Day-to-day responsibilities of a director (7:04)

Coaching the team and delegating tasks (18:28)

Owner's role and support (26:08)

Final thoughts (32:01)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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