When the economy starts to shake, most dental practices start to shrink. But Sandy says now is the time to lean in and level up—and she’s sharing exactly how to do it.

In this episode, Dana and Sandy break down what it takes to recession-proof your practice before anything happens. From tightening your finances to training your team, maximizing re-care systems to building patient loyalty, this episode is your no-fluff guide to keeping treatment plans up—even when wallets are down.

Whether you’re nervous about the future or just want to boost production now, this conversation will help you lead with confidence, stay consistent, and find opportunity where others see obstacles.

In This Episode You’ll Learn:

• Why mindset matters more than market trends

• The first two things to do when the economy dips

• How to avoid becoming your own worst enemy in front of the team

• The real cost of third-party re-care systems that leave you in the dark

• A simple report to pull that could reactivate hundreds of patients

• Why untrained phone calls = missed treatment acceptance

• How to double down on marketing without wasting dollars

• Why patients need more than just a reminder—they need to feel missed

• How membership plans keep the back door closed and loyalty high

• The forgotten art of verbal skills and how they change everything

📅 Upcoming Event: 🗓️ Front Desk Pro – Philadelphia 📍 May 9, 2025 🎟️ Use promo code SECRETSAUCE (capital S in Secret and Sauce) to save $100 per person 🚨 Seats are limited and these events always sell out!

🙏 Thank You to Our Sponsors:

➡️ Plan Forward Plan Forward makes membership plans easy. Their revolutionary platform helps you grow your dental practice, improve patient loyalty, and create predictable recurring revenue. Learn more at planforward.io.

➡️ Mango Voice Mango Voice is a cloud-based phone system built for dental offices. It’s packed with smart features that help your front desk perform at its best—from call recording and routing to texting and integrations. See it in action at mangovoice.com.

➡️ Identity Dental Marketing Your marketing firm should tell you who’s landing on your website and what they’re doing there. Identity Dental Marketing does that—and more. From website strategy to SEO and patient attraction systems, they help you grow smart and stay visible. Explore at identitydental.com.

📌 Subscribe & Share: Love what you’re hearing? Don’t forget to subscribe, leave us a review, and share this episode with a dental friend who could use a boost in strategy—and mindset. Let’s recession-proof your practice together.