Add To Cart: Australia’s eCommerce Show

The Download - 2nd May 2025


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Alright, we’re doing this... introducing The Download!

A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps!


This week we cover:
  • AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?
  • Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.
  • Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).
  • How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.
  • What actually makes a strong brand — and how loyalty can override logic (even if you’re being overcharged).
  • Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.


Mentioned in this episode:


Join the Add To Cart CAMPUS Community

Register for Meta Bootcamp (starts June 9)

Add To Cart Trivia at Retail Fest


Criteo's Boring Retail Report

Retail Fest Transitional Tickets

Tracksuit – brand tracking

Triple Whale – eCommerce attribution and analytics

FYXER – AI email assistant

Perplexity – AI research tool

All Marketers Are Liars – Seth Godin


Want to join the live session next Friday?

If you’re a CAMPUS member, we’d love you t

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
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Add To Cart: Australia’s eCommerce ShowBy Nathan Bush

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