How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nicholas Kusmich There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to be successful you need to create to target precisely and create personal experiences. In other […]

Lead Conversations to Replace Lead Funnels written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools. While the idea of a lead funnel […]

Not All Prospects Are Created Equal written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Oldford  When  marketers create one size fits all marketing campaigns they turn away about 80% of their market. Now, your numbers may vary, but the point is that even if someone is a perfect match for what you do they may not be ready to learn about your awesome services because […]

The Easiest Job in the World Is Calling Yourself a Consultant written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Zipursky Consultant, author, speaker – that’s the hottest business card title going these days and hey, who am I to knock it, I’ve called myself all three at times. But here’s the deal – while it’s become much easier to claim the title, there’s only one way to own it – […]

The Hardest Part of Growing a Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Frank Pegram and Kevin Jordan Business ownership is certainly not for the weak. Nor is it for those who panic, those who get impatient or those who cannot embrace change. I’ve interviewed hundreds of small business owners over the years and I can tell you that while most admit that marketing is […]