The Ecomcrew Ecommerce Podcast

Today's episode of the Ecomcrew Podcast is the final episode of 2019 and because of that, we have a bit of a treat for you. Dave Bryant will be joining me in this episode and together we'll be going through the Top 10 Ecomcrew Podcast Episodes of the year. To come up with the rankings, we took into consideration several statistics such as average minutes played, total downloads, pulling data from all the places that we host the podcast, like Spotify, iTunes, and even from the blog itself.

Now this does mean that we won't have an episode for next week, just to give you guys the opportunity to spend the remaining days of 2019 with your friends and family, and to get ready for the New Year as we approach 2020.

As always, and for the final time this year: Happy Selling, and we'll talk to you soon.

On today's podcast, I'm pleased to welcome one of the people I've helped out through KickFurther, Kyle Bergman. Kyle started out in the tough retail industry, working as a merchandiser for Bloomingdale's, the Macy's Crown Jewel until he came up with the great product of his own, Swoveralls -- a mix between an overall and sweatpants. However, getting to this point in business didn't come easily.

Tune in to find out how Kyle started in ecommerce, how he used his experience to succeed in the world of retail, and how he came up with his own product.

Drew Sanocki joins Mike today to talk about running a 9-figure auto accessories online retailer, acquiring a postcard marketing app for Shopify, and focusing on whales (your most important customers) vs minnows (low-value customers who just order once).

If you're in the ecommerce circle you probably know--or at least heard of--Drew Sanocki. Drew is a veteran in the field, having started, led, and invested in several ecommerce businesses over the years.

He is currently the CEO of AutoAnything, a 9-figure online retailer of auto accessories. He also recently became the owner of a postcard marketing app for Shopify called PostPilot. He blogs (and used to run a podcast) about online marketing and running a business on Nerd Marketing.

I first met him in Nashville during the first ECF Live I ever attended. He talked about the "Whales and Minnows" theory which has stuck with me until today, and is still completely applicable in today's ecommerce setting.

The theory is basically about focusing on whales (your most important customers) vs minnows (low-value customers who just order once). Below are some conversation points that explains the theory more, plus some other topics we talked about:

• The differences between a "whale" and a "minnow" and the importance of focusing on one vs the other
• How to attract more high-value customers
• The difficulties of running AutoAnything
• How things are at Nerd Marketing
• Why postcard marketing brings in more loyal customers and more money to the business

Drew was kind enough to give EcomCrew listeners a discount for his postcard marketing app PostPilot. Just use the code CREW15 and get 15% off your subscription.

Hope you enjoyed listening to this episode! Until the next one, happy selling.

In this episode of the Ecomcrew podcast, Mike interviews the CEO of JungleScout, Greg Mercer to find out how the business came to life, and what inspired the whole process.

Today's podcast is a special edition of the podcast because we have an accompanying video that comes along with today's episode. So if you'd like to join in and watch me interview my good friend Greg, hop on! If you're on the road or would rather listen to this episode, we'll have the normal audio-only version like usual just for you guys.

During the filming of the Five Minute Pitch, I got the chance to really get to know some of the other judges that I shared the table with and one of those judges was Greg Mercer. If you've been listening to the podcast since day one, you'll know that I've visited him a number of times over the year, and this time, I got the chance to finally do a 1-on-1 podcast with him where we dive deep into the creation of JungleScout, what were the circumstances that lead him to grow JungleScout to the amazing tool that it is today, and the amazing team that's he's managed to put together over the years.

If this is the first time you've ever heard of Greg Mercer and JungleScout, this will be a great opportunity to get to know him and the amazing tool that helps thousands of Amazon sellers around the world find their product. Here's a list of questions that I asked Greg during the interview, for your benefit:

1. What came first, selling on Amazon or the JungleScout plugin? (7:11)
2. When did you first start selling on Amazon? (8:13)
3. How did you find out about selling on Amazon? (8:38)
4. What were your initial products? (10:03)
5. Where did you get the capital to start selling on Amazon? (11:46)
6. What was the plan after seeing the benefits on selling on Amazon? (14:26)
7. How did JungleScout come to be after that? (17:07)
8. At what point did you start selling JungleScout? (18:46)
9. How did JungleScout evolve from there? (20:47)
10. How much were you doing on Amazon when you decided to sell JungleScout? (23:45)
11. When did you realise that you had to focus more on JungleScout rather than Amazon? (24:25)
12. How did you manage to put together such a great team? (31:08)
13. What are some of the books that have personally helped you learn more about your business? (33:05)
14. What's the 8 new features that JungleScout released over the past few weeks? (34:17)
15. What's next for JungleScout? (39:13)

If you're interested to get the JungleScout plugin, you can visit us here to learn more.

This is the last chance for you to join Ecomcrew Premium for 2019. As a Premium member, you get access to online webinars, our full-length courses, and participate in in-person events! Get valuable information from other 7-figure sellers or if you have questions, you'll have the opportunity to get answers personally from Dave and I. Sign up here and use the code "CYBER" for a 50% discount today, we don't discount Ecomcrew Premium any time else during the year, so register as soon as you can!

Curious about Premium? Find out how it can help you add more products to your catalog or leverage Facebook for marketing. Send us an email at [email protected] for more information.

Happy Selling!

As the end of the year approaches, and the crazy holiday rush starts to build up, Dave and I wanted to take the opportunity to address the questions that come up quite often from our Premium members, and share it with everyone on the podcast.

So on today's podcast, we talk about a variety of topics, from things like how I built an amazing team in the Philippines, to the best way to improve your Amazon listings. Below is the list of questions and topics that we go through today:

1. How to Improve Your Amazon Listings (6:52)
2. Answering the Age Old Question: "Why are My Sales Tanking?" (9:35)
3. Reviving Sales for a Dead Product (11:18)
4. Our Opinion on Variations and How to Handle Them on Amazon (17:08)
5. What to Do When Your Amazon Account Gets Suspended (23:43)
6. The Benefits of Sourcing Agents (27:40)
7. Hiring in the Philippines (31:09)

Ecomcrew Premium is open for the last time this year. As a Premium member, you get access to online webinars, our full-length courses, and participate in in-person events! Get valuable information from other 7-figure sellers or if you have questions, you'll have the opportunity to get answers personally from Dave and I.

Register now here and use the code "CYBER" for a 50% discount today.

Want to get more value out of Premium? Find out how it can help you add more products to your catalog or leverage Facebook for marketing. Send us an email at [email protected].

This December, I'll be part of an amazing event called Smart Traffic Live which is an event put together by the enthusiastic Ezra Firestone and the Smart Marketer Team. Join me and other big names in the industry like Mikael Yang, the CEO of ManyChat, Mary Kathryn Johnson, the founder of Messenger Funnels, and more. Sign up now, and use the code "MIKEJACKNESS" for $100 off on your early bird tickets!

Related Posts

E101: Tips on Finding Profitable Products in a Saturated Amazon Market Know about the benefits and disadvantages of products with high volume sales vs. products not on Amazon yet.

The Ultimate Guide to Amazon Variations Learn about how Variations work on Amazon.

How to Find and Train the Best Filipino Virtual Assistants in 2019 As your business continues to grow, there just isn't enough time in the world for you to continuously focus on menial tasks while focusing on the big picture. In this article, we go over outsourcing and how we find the best VAs that helps us with our business daily.

In today’s podcast, Mike and Dave answer the most common questions that come up from our Premium members, in hopes that this will help more of our listeners out there with their ecommerce businesses.

After selling ColorIt back in April, it's left me with an itch that I just can't scratch with the other brands that I have. I'm looking for something that I can sink my teeth into and improve their revenues drastically using the strategies and lessons I've learned through the school of hard knocks over the past 6 years since I started Treadmill.com.

In today's podcast, I go over the criteria of the next business I'm looking to buy. These criteria come from a long list of lessons I've learned since I started Treadmill.com, and I can't wait to get started on this.

1. I want a business that can be a legitimate brand. (12:19)
2. A business that has a direct audience in Facebook or a product that can respond well to a large group. (14:18)
3. A business with good profit margins, at a target of 5x ROI. (16:09)
4. Something that we can create a lot of content around. (17:46)
5. A product that can be shipped via FedEx, USPS, and that's not over 70 pounds. (19:39)
6. Items that are not a passing fad. (21:08)
7. Something that I'm personally passionate about, and would be a customer for. (21:16)
8. A product that has a good lifetime value of, and that there's repeat purchases for. (24:39)
9. A business where I can add a lot of value. (25:52)
10. A business that will make great content for Ecomcrew. (27:34)

This episode of the Ecomcrew podcast is brought to you by Brex. Brex is a corporate credit card specifically built for the Ecommerce Seller in mind — no personal guarantee needed, net 60 terms and if you use our code "Ecomcrew", you get 50,000 bonus Brex Points that you can use for cash back on any transaction, or business travel via Brex Travel.

Next week, Ecomcrew Premium opens once again next week on the 26th of November for the last time this year. Get access to online webinars, our full-length courses, and participate in in-person events! Get valuable information from other 7-figure sellers or if you have questions, you'll have the opportunity to get answers personally from Dave and I.

Visit us on Facebook, or sign up for our waiting list here to stay up to date on when Premium opens.

Want to get more value out of Premium? Find out how it can help you add more products to your catalog or leverage Facebook for marketing. Send us an email at [email protected].

Happy selling and we'll talk to you soon!

Have you heard of the 4 Burners Theory? Mike shares his thoughts on this, how he's dealt with burnout, and how he works to achieve balanced entrepreneurship.