The Ecomcrew Ecommerce Podcast

"Seeing all these things that other people ... are doing, especially the black hat sellers, and not being able to beat them by using my white hat tactics--it's a very brutal position to be in. But the thing is, one day, I want to be left with a chair when the music stops and they won't." - Mike Jackness on his long-term Amazon launch strategy

Earlier this year we came upon a chilling situation--more and more sellers are employing black hat tactics to try to win more sales on newly launched products. With so much competition on Amazon it's very tempting to do the same, even though we all know it's against Amazon's TOS and doing so is very much like playing with fire.

And we all know what happens when Amazon finds out. I haven't been suspended before, but I know what it's like to suddenly lose so much money overnight because the platform you depend on decided to basically kick you out. I've heard of so many dreadful stories of Amazon killing accounts and leaving sellers in the dumpster. I don't want this to happen to me--I certainly don't want to be stuck with a million dollar's worth of gel pens I can't pay bills with.

So I got to thinking, what does amazon really want? If I need to win in this without risking my account, I need to think of a long-term strategy that plays by Amazon's rules.

That's how I came up with the strategy that we've been using to launch our newer products. We've started to get some real traction, and with this success, we decided we will be using this strategy moving forward to 2018.

In this episode I talk about exactly how we plan to launch products next year, step by step. A word of warning though: this does not involve fast and easy tricks and gimmicks--this strategy takes longer, but is every bit worth it.

Here's the breakdown of what I discuss:

• The why and the how of building an email list off of Amazon
• Reaching out to customers in a way that is not against Amazon TOS
• The purpose of contests and giveaways
• Using ClickFunnels to offer upsells to people who joined the contests (I will email my ClickFunnels landing pages to you for FREE when you sign up through our affiliate link)
• Using free plus shipping offers
• Developing a 5-star product
• How to properly use Amazon PPC when launching a product

If you decide to try out ClickFunnels and want a copy of our landing pages, send us an email to let us know. ClickFunnels has made it really easy to share pages, so sign up here if you haven't done so.

Resources mentioned:

AsiaInspection Stamped.io ClickFunnels

If you found this episode useful, let us know by leaving a review on iTunes or by leaving a comment below. Thanks so much for listening, and until next episode, happy selling!

"So how do you win if you're doing what everyone else is doing? If we're all using Best Selling Rank or BSR, then everyone is always going to sell the same products and we're just flooding the market with all the same products. So we try to go where the puck is going and not where the puck is." - Chad Rubin of Skubana

In our second 3 digit episode we have Chad Rubin of Skubana as our guest. "Chad Rubin of Skubana" is how I refer to him but he is so much more than that. He co-founded Skubana, a multi-channel inventory management software that we have been using for over a year now. He is a 7-figure seller who also runs the Accelerate Workshop, an exclusive one-day workshop for high-volume multi-channel ecommerce sellers.

Like Kevin Stecko of 80sTees.com, Chad is one of those we jokingly call the "grandfathers of ecommerce" because he has been in ecommerce for a very long time. At the time there was an absence of good ecommerce tools, so to satisfy his own ecommerce needs, he created his own internal tools and shared them with the world, one of which is Skubana.

In this episode we talk about a topic that is of crucial importance especially for those just venturing in ecommerce--how do you find profitable products to sell in a market that is already saturated?

Many sellers do their research: they look at BSR and probably fire up Jungle Scout to judge profitability, and that could work, but people who do that usually end up selling "me-too products". That saturates the market even more and buries their products beneath thousands of similar others.

Chad has a solution. He doesn't want to do what everybody else is doing; he instead focuses on what people are actually looking for but which Amazon does not have yet. He explains how he does this in detail and provides some examples in our conversation.

We also covered other topics, including:

• How to prevent being copied on Amazon
• How he had his business audited, not for selling purposes, but to increase profitability
• The systems he put in place to run his business efficiently with just one employee
• Lifetime value of a customer
• Amazon's A9 algorithm and ways to rank higher
• The importance of conversion rate
• The Accelerate workshop

This is a fully packed episode with actionable advice and lots of resources and software recommendations. We've compiled the links below so you can easily check them out.

Resources mentioned:

AsiaInspection Stamped.io EcomCrew Podcast Episode 35: Chad Rubin on the Development of Skubana Crucial Vacuum Think Crucial Accelerate Workshop

Shopify apps he is using:

Bold Brain Bold Tiered Pricing Bold Upsell

Webinar:

International Selling Secrets Direct From Amazon For Maximum ROI on International Marketplaces

That's episode 101 guys! We hope you find Chad's valuable actionable advice useful in your own business. If you do and you enjoyed this episode, we'd really love it if you'd leave us an honest review on iTunes. That will help us in our rankings and discoverability so we can reach more ecommerce entrepreneurs out there.

As always, thanks for listening. Until the next episode, happy selling!

100 episodes! Can you believe it?

Today marks a special moment in EcomCrew history. We've hit a very important milestone and we never would have done it without YOU.

I had my struggles; I can't tell you how frustrating it is not knowing whether people truly enjoyed listening to the podcast or if they got any real value out of it or not.

But then I go to these live events and people come up to me and tell me how the podcast helped them in their businesses, and I just feel stoked. It makes me feel like what we're doing makes a difference, and pushes me, and the rest of EcomCrew, to do our best in putting out even better content for you. Your comments, feedback, questions, and support keep us going.

And to celebrate our 100th episode, we have a special treat for you. I got 5 of my favorite successful ecommerce entrepreneurs in this episode and asked them one question:

"What would you have done differently if you could talk to your younger self when you were just getting started in ecommerce?"

Their answers are a mix of rookie mistakes and lessons that took them years to learn. You can use these lessons as warnings or advice and apply them to your own business, without having to go through years of trial and error.

Below is a snippet:

From Andrew Youderian of EcommerceFuel:

"The biggest thing I would probably fundamentally change in my approach about starting an ecommerce business today versus what I've done in the past is probably take something that I thought--it didn't have to be something I was madly in love with, or my soul passion but something that [I] had some kind of interest or overlap with what I enjoy or who I was."

From Bill D'Alessandro of Elements Brands:

"If I could go back in time, I would smack my 4 Hour Workweek self across the head and say, Don't be a wimp, hire people."

From Greg Mercer of Jungle Scout:

"If I were to start all over again--once I figured out how to launch the successful products, and the products themselves had good unit economics--I would've looked into using other people's money to invest in my business to start to scale it up faster."

From Scott Voelker of The Amazing Seller:

"I would focus on finding something that you know you can launch multiple products in, and then from there, taking that approach of a brand where you're able to have a face to that brand ... and then start building that following, start building that email list."

From Steve Chou of My Wife Quit Her Job:

"If there's something that you enjoy per se, that might not necessarily be the best idea for a business. Because chances are that if you have to do it for money, or you feel like it's a chore, then you're not going to enjoy it anymore."

And of course, EcomCrew will not be the same without Dave Bryant. He has been a prolific addition to the crew and has added many extremely useful content to the site. Here's what he would have done differently:

"If I can tell myself one thing to do differently at the beginning of my ecommerce journey, it would definitely be to start with an end goal in mind and reverse engineer from there."

Those are just a sneak peek of our incredibly loaded conversations. Go ahead and listen to the entire episode and find out why they came up with those answers.

Resources mentioned:

AsiaInspection Stamped.io EcommerceFuel Elements Brands Jungle Scout The Amazing Seller My Wife Quit Her Job 2018 Sellers Summit EcommerceFuel Live

And that concludes 100 episodes of the EcomCrew podcast! We invite you to stay with us for another hundred episodes of our ecommerce journey.

And from everyone at EcomCrew, THANK YOU.

Today marks a special moment in EcomCrew history. We’ve hit a very important milestone and we never would have done it without YOU.

I had my struggles; I can’t tell you how frustrating it is not knowing whether people truly enjoyed listening to the podcast or if they got any real value out of it or not.

But then I go to these live events and people come up to me and tell me how the podcast helped them in their businesses,

"I think perpetual unhappiness with everything about an entrepreneur's business is probably the only way they're going to be successful, right? Always be thinking that something needs to be improved." - Kevin Stecko, 80sTees.com

Our guest for the last episode before we hit the 100 mark is my good friend Kevin Stecko from 80sTees.com. We jokingly call Kevin as one of the "grandfathers of ecommerce", having started his business way back in 1999. He has seen the good, the bad, and the ugly in the business, and has gone with the wave of changes of what made ecommerce what it is today. In this episode we talk about his entire ecommerce journey--how everything started, where he stands in his ecommerce business now, and the joys and challenges of being in a constantly changing business for 18 years.

This episode is quite longer than usual, and that's because it's fully packed with lessons from Kevin's almost 2 decades of ecommerce experience. Below are the highlights:

• The funny story of how Kevin and I met
• How 80sTees started and how the littlest things can change the course of one's life
• How starkly different ecommerce was back then
• My own start at eBay
• When he decided to quit his job and give ecommerce his full time attention
• The interesting story of his transition to Shopify which included a website hacking and a visit by the Secret Service
• His experience with Shopify Plus and how he got around Shopify's SEO problem
• His inventory and fulfillment struggles
• His big picture outlook on ecommerce

This has been a really fun conversation with Kevin (especially the Secret Service stuff) and it is a good close before we hit the 100th episode. It's always great to hear about a fellow entrepreneur's ecommerce experience, but hearing from someone who's been riding the ecommerce wave for almost 2 decades is nothing short of amazing.

Resources mentioned:

AsiaInspection Stamped.io 80stees.com Shopify

Thanks for listening to this episode and feel free to post any comments down below or message us at [email protected]. Stay tuned for our special 100th episode next week!

"Definitely I would be vigilant like in an initial screening process. I know most online sellers probably don't have the luxury of being able to see all of their factories but if they do, if they do go to Canton Fair, I highly recommend it. Just so you know what you're dealing with and if you're not comfortable with that, definitely have some backup plans." - Gary Huang, founder of 80/20 Sourcing

One of the best perks of going to the Global Sources Summit is that I get to meet many people who are a wealth of knowledge for my business. One of these people is Gary Huang, founder of 80/20 Sourcing, a blog dedicated to show entrepreneurs how to source from China efficiently and cost-effectively. I heard him speak at Global Sources and I knew I just had to invite him to be a podcast guest so that I can share with you the valuable things I learned from him.

Gary lives in China and this episode was recorded via a call I made to him from California. The call quality suffered from the Chinese internet connection which, as you know, is not exactly zippy. Nevertheless, this episode is fully packed with great value for anyone who imports anything from China so it will be worth powering through the bad call quality to get to the good stuff.

Gary's topic at the Global Sources Summit is about supplier negotiation. There are so many things you can negotiate with your supplier aside from price of goods, and we talk about that a little bit in this episode. As a bonus, Gary has been awesome to give EcomCrew listeners access to his Negotiations pack, which includes the Online Seller's Guide to Negotiating with Suppliers e-book, a negotiations cheatsheet, and a "Secrets of Successful Sourcing" Masterclass video. You can get them all here for FREE.

Here are the highlights of our conversation:

• Gary's ecommerce background and why he started 80/20 Sourcing
• Why he moved to China and what it's like living in the midst of pollution
• His direct insight on the ongoing factory shutdowns
• The positive and negative effects of stricter Chinese environmental laws
• How to deal with the shutdowns as an Amazon seller
• Why visiting your factory or doing a third party inspection is very important
• Direction of Chinese manufacturing
• Is it a good idea to start sourcing from other countries such as India or Vietnam?
• Outlook and best practices for sourcing for 2018

We hope you find this episode useful, as I did when I listened to Gary during his Global Sources talk. Don't forget to go to 8020sourcing.com/ecomcrew to get you FREE Negotiations pack.

Resources mentioned: AsiaInspection Stamped.io 8020sourcing.com 8020sourcing.com/ecomcrew

As always, thanks for listening to this episode. We'd love to have your feedback at iTunes and if you'd like to reach us, you can do so at [email protected]. Until next episode, happy selling!

"Sometimes you have to do something that makes you uncomfortable to further your career and your life and I really believe that." - Mike Jackness on speaking at the Global Sources Summit

This episode is a play-by-play report of my entire trip to Asia, covering the Global Sources Summit, the Canton Fair, meeting with our Philippines team -- basically everything my team and I did while we were in Asia from early October through early November.

If you're like me who doesn't like following someone's life abroad on an hour-by-hour basis, then this episode probably isn't for you. But if you are in ecommerce and have never been to these events in Asia before (or you're just curious about what we do there), this will give you a pretty good overview of what it's like to be on the road, traveling back and forth between cities to attend fairs and meet people, things you might need to do if you are serious in growing your importing business.

These are the highlights of my nearly month-long trip:

• getting on a ridiculously luxurious first class flight to Hong Kong for about $50
• hiking and exploring Hong Kong during my first few days there
• the ill-timed typhoon
• my presentation at the Global Sources Summit where I was rated as the number 1 speaker (this just goes to show that you can accomplish anything once you set your mind to it)
• EcommerceFuel meetups, masterminds, and new plans to take EcomCrew to the next level
• visiting my Philippines team
• going to the Canton Fair
• the amazing people I met from the ecommerce community

My wife Michelle, our Director of Ecommerce Jacqueline, and I crammed so many activities during our time in Asia that when we arrived back in San Diego we were all absolutely drained. These trips are very productive and rewarding, but be warned -- it can also be terribly exhausting.

Nevertheless, trips like this are very valuable for entrepreneurs looking for serious growth. The trick is laying out what you want to accomplish while you're there, which for me, are three things: meeting as many like-minded people/entrepreneurs as possible, touring as many factories as possible, and building as many relationships as you can with the people you already work with.

Resources mentioned:

AsiaInspection Stamped.io

Thanks for listening to this episode! If you can, please leave an honest feedback on iTunes and reach out to us at [email protected]. Until next episode, happy selling!

“Sometimes you have to do something that makes you uncomfortable to further your career and your life and I really believe that.” – Mike Jackness on speaking at the Global Sources Summit

This episode is a play-by-play report of my entire trip to Asia, covering the Global Sources Summit, the Canton Fair, meeting with our Philippines team — basically everything my team and I did while we were in Asia from early October through early November.

"I loved my job when I worked as a VA for Mike and he really made me feel like I was part of the company even though I was here in the Philippines. So I guess what I'm trying to say is to have a Mia and to have a team like what we have in Cebu, you need to be a Mike." - Mia Pamisa, Philippines Team Manager, Terran

If you've been listening to our podcast for a while now you know that we run multiple brands simultaneously and it's no secret that a vital part of our growth and keeping things together is our Philippines team. I've been mentioning them on the podcast and we get asked a lot how we put together such a great team. If you're serious about developing a virtual team, this episode is for you.

During our trip to China, we went over to the Philippines to personally meet with our team there. This episode was recorded with me, my wife Michelle, our Director of Ecommerce Jacqueline, and the entire team in one room. It's refreshing to be able talk to them in person and not just on Skype.

We went around the room and introduced every single member of the team and what they do for us. We also talked about a bunch of other things including:

• How we started our team
• How we found Mia, our first VA, the one who made everything else possible
• Challenges of a content writer not based in the US but with a US audience, and how to conquer those challenges
• Training VAs on high-level tasks like Amazon PPC
• Managing graphics and photography with remote designers

I always joke that anyone who wants to build a remote team absolutely needs a Mia. She was our first hire and everything single hire was made possible because of her. She is sort of the rock in our team and finding her was a crucial part of our strategy. You can't have a Mia on Day 1 though. What you can do is get the best general VA you can find, build rapport and trust, and gradually train them. Invest a lot on training them -- it will pay off many times over.

If you don't have a VA helping you run your business, I highly suggest you get one now. VAs significantly reduce the amount of time you spend on trivial tasks and save you the mental and physical energy you need to focus on business growth strategies and decision-making.

If you're unsure which tasks you can assign to a VA, we made a list of 25 things we outsource to our VAs and 7 things we do ourselves. Get it here for FREE!

Resources mentioned:

AsiaInspection Stamped.io Tactical.com ColorIt.com Onlinejobs.ph Digital Marketer Training

Thanks for tuning in this Monday and expect a fresh new episode on Thursday. Please leave us an honest review on iTunes and send comments/questions/suggestions our way at [email protected]. Happy selling!

“I loved my job when I worked as a VA for Mike and he really made me feel like I was part of the company even though I was here in the Philippines. So I guess what I’m trying to say is to have a Mia and to have a team like what we have in Cebu, you need to be a Mike.” – Mia Pamisa, Philippines Team Manager, Terran

If you’ve been listening to our podcast for a while now you know that we run multiple brands simultaneously and it’s no secret that a vital part of our growth and keeping things together is our Philippines team.