The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Jared Oliva is a tech bro turned moss farmer and owns MossAmigos.com.

Not only is he an entertaining personality & inspirational entrepreneur worth following, but Jared is a friend & client of ours.

After seeing his massive growth (8X+) in a short few months, I had to have him on the podcast to get a peek behind the scenes of what it took to make that happen and what he's had to do to prepare for the future.

In this episode, Jared shares horror stories about selling at flea markets, trying to build a wholesale team, and finding his marketing groove that sold out his hero products faster than you can say "Moss Amigos is the OG Pet Plant!"

00:00 Intro
03:38 Jared's Origin Story
06:52 What The Heck Are Moss Amigos?
07:56 When Jared Realized The Business Had Legs
14:39 Jared's Grind Story
20:09 Agency and Influencer Marketing Woes
25:53 Jared's Current Marketing Strategy 
28:51 How Facebook Ads Have Grown Jared's Company Over 800% In 2 Months
32:08 How Jared Has Fought Through Inventory Issues With Massive Scale
36:10 Josh Recaps Jared's Story
39:25 Jared's Advice To Other Ecommerce Business Owners
42:10 Closing

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Once BF/CM are over, there's still an entire month to maintain momentum. This is our Christmas marketing strategy that will allow you to create serious cash injection a few times during the month of December, as well as maintain sales throughout with ads!

----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases:
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy (You Are Here)

00:00 Intro
00:23 Strategy Recap
01:50 Phase 4 Intro
02:51 Christmas Strategy Breakdown
05:32 Offer Examples For Christmas
09:31 How We Use Email During Christmas
13:49 What Else We Do Other Than Email
15:22 How We Run Ads During Christmas
17:46 Christmas Campaign Structure
23:14 Phase 4 Recap

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue.

But you have to meet opportunity with preparation.

In this episode, I break down our Offers/Email/Ads strategy for BF/CM.

I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging.

If you didn't watch Phase 2, you can do so HERE
----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy (You Are Here)
Phase 4: The Christmas Promo Strategy

00:00 Intro
01:17 Phase 1&2 Recap
03:15 Phase 3 Intro - Running Ads For BFCM
04:29 Aggressive BFCM Ads Strategy
05:09 Our BFCM Ad Strategy Overview 
06:14 Weekend-Long Campaign Overview
09:44 Structuring Facebook Audiences
15:10 Structuring Facebook Ad Campaigns
18:09 Structuring Budgets For Your FB Ad Campaign
23:42 How We Optimize BFCM Facebook Ad Campaigns
28:27 How To Nail Your Ads and Messaging For BFCM
34:01 Outro

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Once your offers, website, and inventory is planned (Phase 1), we move into a unique Black Friday VIP Presale strategy. (Phase 2)
This is where you get a ton of buyer-intent people raising their hands to get exclusive EARLY access to your Black Friday/Cyber Monday deals along with 5-day sale the week before!
This grows your email list, helps you test tons of offers, and gets people spending before your competition.
If you didn't watch Phase 1, you can do so HERE
Profitable Offers Doc
----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy (You Are Here)
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

Each week, we'll release a podcast on each phase.

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

To access the CEO Dashboard Josh talks about in this episode, CLICK HERE! (You'll need to 'Make A Copy')

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Jessica Principe is the founder of AllGirlShaveClub.com and as the owner a subscription box business, she's mastered the art of getting stuff done & working ahead in her business in a way that creates a life she loves.

In her journey to shipping razors to ladies all over the United States, she's become very talented at staying focused & in front of things in her business – which is why I wanted to bring her on!

After interviewing her on this episode, I began improving some things in my own business from Takeaway #4 (I list all 5 in the podcast) and I've seen great results in my productivity.

If you own a subscription box & would like to order her planner, click here!

In this episode, we dive into things like the power of roadmaps, batching, workspace atmosphere, top-down planning, and kicking the domino!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

One of the most stressful things as a business owner (especially entering Black Friday season) are the questions surrounding inventory.
"Will I have enough?"
"Can I sell what I have?"
"What should I buy?"

In this podcast episode, Ciara Stockeland, author of the book "Inventory Genius", tackles these questions head on and gives us the confidence to answer them ourselves. Ciara dives deep into the importance of focusing on the right things in your business, and with this focus you'll finally be able to find the peace and profitability you've been looking for in your business.

You're not going to want to miss this business-changing episode....

00:00 Intro
02:39 How Ciara Got Started
05:11 Ciara's Origin
09:04 The Inventory Genius
12:00 What To Do With Bad Inventory
15:23 How These Principles Can Relate To Advertising
17:57 The 4 Letter Word No One Talks About.... Debt.
21:07 What Happens If Your Business Gets "Fat"
24:52 A Tangible Debt Example
27:43 Inventory Forecasting Frameworks for Q4
31:08 Closing/Outro

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Your ability to craft messaging has a trickle-down effect. If you can speak to your ideal customers in precisely the right way, your ads will not only become more effective but all marketing channels will.

In this interactive session, Josh will show you a 4-step process to build messaging that will PRINT money in your business – whether that's with ads, emails, SMS, or social.

If you do this simple exercise, you'll be a lot further ahead than your competition.

00:00 Intro
00:49 Messaging Is The Umbrella
02:37 The Best Way To Be Heard By Your Customers...
03:11 The Story Of The Brick Layers
05:34 Covering Ground With Your Messaging
06:11 Frustrations
07:47 Wants
09:23 Fears
15:10 Aspirations
16:28 Tying It Together
19:15 Outro

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Dive into the captivating journey of John Roman, CEO of BattlBox, as he reveals the intricacies of creating an engaged community for a booming subscription box. Discover how passion combined with savvy marketing can lead to exclusive Netflix deals and audacious challenges. Learn firsthand why fostering an exclusive, tight-knit community can be the key differentiator for subscription box businesses.

00:00 Intro
02:49 Why John Started BattlBox
05:19 BattlBox Takes Off
07:19 What Is BattlBox?
14:32 Using Influencer Marketing To Spark Growth
20:07 Selling The Company
23:38 Buying the Company BACK?
26:11 Getting A Netflix Show
39:17 $100,000 Tank Challenge
47:40 Gaining Community And Engagement As A Subscription Box Brand
57:12 What's Next For BattlBox?
01:03:14 Outro

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |