The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch. 

Sometimes lessons are learned the hard way but today I want to answer the question  once and for all. Are team retreats a waste of money? 

I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, what not to do, and the stories behind how I’ve learned these lessons along the journey so far. 

As you’re listening, ask yourself how you can apply this to your business to help you and your team make this your best year EVER.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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Going from buying used textbooks and reselling them on Amazon while in college to starting a business on $5,000 and taking it to 1M /mo in 4 years before selling…

( He did $25,000,000 from 2009-2015 in the EARLY days of dropshipping with that Amazon gig by the way…) 

Nathan Hirsch is a true lifetime Entrepreneur and in today’s episode he shares the marketing strategies he used to grow his company to 1M /mo. 

After starting numerous businesses, what are his words of wisdom..?

 "Consistency is everything” AND “ no entrepreneur should be doing their own bookkeeping.” 

He reiterates multiple times how important “minimal viable product” ( MVP ) is and if you’re in a season of growth or plan to grow, you need to hear his thoughts on hiring…

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients. 

He shares about this case study (and other examples of his Amazon FBA expertise) in this episode.

Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Amazon FBA Sales) remains among our top 3 downloaded episodes.

This time he talks about his holiday strategy for his Amazon FBA clients, which is not what you might expect.

Words of wisdom include, "You can't ride two horses with one ass," and he explains how he (kinda) hangs out with a well-known billionaire.

Check out Neil's company, Voltage Media (they launch, operate, scale and acquire/exit ecommerce brands with a focus on Amazon FBA), at https://voltagedm.com.

► Click here to watch on Youtube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed.

In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money.

This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small budget to a large budget, and even a way to make naming conventions do double-duty.

If you haven't watched Part 1, go watch it and then come back and finish up here with Dave and Part 2. You're guaranteed to learn something new that will help you with your Facebook Ads.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before.

Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing returns that you would usually see as you raise your budget.

But that's not all. Dave also talks about how he has built a "library" of creatives and audiences that he  knows can get the job done.

Here's Dave in his own words, "Everything I do is based on testing, seeing what works and what doesn't, and then trying to backend the logic as to why it worked or didn't work."

Don't miss this down-to-the-nitty-gritty, deep-in-the-weeds look at a totally new way to look at your Facebook Ads.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

What can you learn about running a successful ecommerce store and fulfillment from a former middle school teacher and bartender?

A ton. Zach Roberts of Vybe Source not only runs a wildly successful fulfillment center, but he also has a massively popular ecommerce product: cat castles.

In this episode, Zach details his journey from the classroom (and bar) to living a life he loves, helping ecommerce owners every step of the way.

Find out what Zach has to say about what today’s ecom owners are missing, his words of advice, and the best thing about what he does, including:

--How getting your products made in America is easier than you think
--How to do what you want and fits your lifestyle.
--And a lot more.

Plus, Zach and his partner, Spencer Taylor, are passionate about products that are made in America, eco-friendly, and sustainable. (Their Cat Castles are made from 100% recycled and recyclable cardboard, making it a zero-waste product.)

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays.

In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy.

In this episode (part 2 of 2), I cover Phases Three and Four. You’ll learn practical things like ideas for good holiday offers, how many campaigns you should run, and a lot more that's both practical and easy to implement when you start now.

Tune in and get your holiday plan in place NOW so you're not working while your friends and family are enjoying the season.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year.

Business owners who plan their holidays well in advance, produce more revenue during the holiday season, they’re less stressed, and they’re able to rake in more profits to start the new year in a heavy cash position.

In this episode (part 1 of 2), I cover Phases One and Two of my 4-Phase Profit Maximizer Strategy. Tune in and get your holiday plan in place NOW so you're not scrambling when you could be decking the halls.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.

In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

• Why To Run Them & How Often (Without Hurting Your Brand Equity)
• Types Of Sales Promotions You Can Run
• How We Structure Marketing Efforts Around Them

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |