In our most recent episode of The Rainmaker Fundraising Podcast we sat down with Larry Johnson, author of The Eight Principles of Sustainable Fundraising, and Founder of the training and consulting firm of the same name. During our conversation, Larry shared how and why focusing on the underlying principles of fundraising is so important to fundraising success for any organization:Being effective in fundraising is 90% how and what you think, and only 10% what you're actually doingUnderstanding the underlying principles of fundraising allows you to adapt tactics and techniques to fit any situation, without sacrificing the core elements of successBased on research conducted by Dr. Russell James of Texas Tech, organizations that can tap into asset-based giving (vs. solely cash-based giving) stand to scale revenues much more significantly than those that focus only on cash asks. Using The Eight Principles model allows organizations to successfully expand into asset-based giving opportunities with their donorsWhen we change our mindset and how we think about philanthropy, donors, and the relationships that undergird all philanthropic activities, exponential revenue growth is possibleIf you want more on The Eight Principles, check out The Oracle League, their high-level online training program.