Forget the corporate polished front - authenticity wins every time.
Conor McHugh, founder of Alchemy Search, shares why building a personal brand has been key to his success in Dubai, how honesty drives relationships, and why you should never pretend to be bigger than you are.

🎙️ For the full episode (412) of The Entrepreneur Experiment, listen to Conor’s full story on reputation, relationships, and building trust in business.
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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

In this episode of The Entrepreneur Experiment, Gary sits down with Laura Dowling — “The Fabulous Pharmacist” — a pharmacist, founder, educator, entertainer, and one of Ireland’s most recognisable health voices.

From 20 years behind the pharmacy counter to running a fast-growing wellness brand stocked in 1,500+ stores, Laura shares the real story behind Fabu Wellness: the failures, the stolen idea, the long nights in labs with breastfeeding babies, the near-quit moments — and the explosive online launch that changed everything.

She reveals how she built a deeply engaged audience during COVID, why simplifying health information is her superpower, the truth about going viral, and how humour, honesty and empowerment built a movement behind her sell-out show Viva La Vulva.

If you're a founder, creator, health professional or anyone thinking of starting something from scratch — this episode will give you courage, clarity and a reminder that nothing is ever “overnight success.”

Show Notes

In this episode, we cover:

• How Laura built her platform by simplifying health information during COVID.

• The power of answering real patient questions and showing up consistently online.

• Why humour is her secret weapon for breaking taboos in women’s health.

• The origin story of Viva La Vulva and how it grew into a national tour.

• The 12-year journey behind Fabu Wellness — including the major setback that nearly stopped her.

• Leaving pharmacy in 2022 to go “all in” and launching Fabu via Instagram Stories.

• Selling out her first launch and securing distribution with Wholefoods Wholesale.

• Scaling to 1,500+ stores while staying authentic and refusing fear-based content tactics.

• Mistakes entering the UK market — and why toning down the humour didn’t work.

• How she handles criticism, customer care, and running a business with her family.

🔗 Links & Resources Mentioned

• Fabu Wellness – https://fabuwellness.com/

• The Laura Dowling Experience Podcast: https://www.youtube.com/playlist?list=PLN4xDBAAv7WCZCJ0VJC8lIXiX8_QtHFZJ

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

How does a schoolteacher from Connemara end up buying his own airline?
In this Mentor Moment, Pádraig Ó Céidigh, former owner of Aer Arann, shares how instinct and courage led him to take one of the boldest entrepreneurial leaps in Irish business — remortgaging his home to keep a vital island service alive.

🎙️ Listen to the full conversation in Episode 408 of The Entrepreneur Experiment to hear Pádraig’s full story of risk, resilience, and leadership.
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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

In this episode of The Entrepreneur Experiment, Gary sits down with Mark Breen, co-founder of Safe Events Global, the Irish team behind some of the world’s most ambitious events - from Dublin Zoo’s Wild Lights to Formula 1 in Qatar and mega-city festival sites across the Middle East.

Mark shares the real, behind-the-scenes story of how a student “helping people up at a Frames gig” turned into running safety for shows with half a million attendees, expanding internationally, and building a 25-person specialist team that’s redefining how event safety is done.

He reveals why the best events feel effortless, how the industry changed post-Covid, why “no lazy no’s” is the company philosophy, and how one email from Saudi Arabia transformed their entire trajectory.

If you’re an entrepreneur who loves hearing how niche expertise becomes a global business — and how culture, clarity, and instinct can build a category-leading company — this episode is for you.

Show Notes

In this episode, we cover:
🔥 Mark’s unexpected journey from student security team to global event specialist
🚀 How Safe Events grew from 4 people to a 25-strong team
🔑 The game-changing first hire that accelerated their growth
🌍 The email that opened the Middle East market — and what happened next
🎪 The “invisible hand” behind the world’s best events
🦺 Why great safety is all about design, not control
🧠 The philosophy of “no lazy no’s” — and how it wins clients
💡 Why instincts matter, but structure matters more as you scale
📈 How to build long-term client relationships in a project-based industry
💻 Why Safe Events built a digital operations department and a design team
❤️ Mark’s refreshing view on success, leadership, and building a life you enjoy

Links & Resources

• Safe Events Global: https://safeevents.ie/

• Mark Breen on LinkedIn: https://www.linkedin.com/in/breenm/

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

When opportunity knocks, sometimes the smartest move is to just say yes and figure it out later.
Richard Fitzgerald, founder of Augustus Media - the company behind Lovin’ Dubai, Lovin’ Saudi and more — reveals how 100 days of relentless work and curiosity helped him build one of the Middle East’s leading media companies from scratch.

🎙️ Hear the full conversation in Episode 407 of The Entrepreneur Experiment to learn more about how Richard turned a leap of faith into a global business success story.

💡 If you’re new here, tap subscribe or follow — and join the thousands of founders learning how to build, grow, and thrive every week.

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Ryan Casey, the founder of C11 Recovery — one of Ireland’s fastest-growing performance and recovery brands.

From spending his days as an electrician to working with Rory McIlroy, Manchester City, Munster Rugby, and the DP World Tour, Ryan’s journey is a masterclass in turning grit into global growth.

In just three years, he’s built a company that began with three plastic tubs and a few compression boots into a multimillion-euro recovery business operating in Ireland, the UK, and the Middle East. Ryan shares how he went from driving a van across Ireland doing free sessions to closing deals in Dubai, the mindset that helped him thrive under pressure, and why he believes confidence and consistency are the ultimate unfair advantages.

If you’re building from scratch, navigating uncertainty, or trying to turn momentum into mastery — this episode is a must-listen.

Show Notes

In this episode, we cover:

🔥 The “itch” that led Ryan to quit a stable career and build C11 from his couch
🚐 How three plastic boxes became a global recovery business
🏉 Breaking into elite sport — from the GAA to the Ryder Cup and Premier League
💡 Why saying yes first and figuring it out later became his growth philosophy
🌍 Expanding into the Middle East — and the leadership lessons that came with it
📈 How he scaled from 0 to 12 staff and hundreds of installations in 3 years
💬 The mindset shifts that helped him stay grounded through chaos
🤝 The power of consistency, relationships, and doing things the right way

“You’ll never have that stressful day again — because when you finish it, you’ve learned from it. You’re stronger, and it’ll never hit you the same way twice.” – Ryan Casey

Links & Resources

• Follow C11 Recovery on Instagram: https://www.instagram.com/c11recovery/?hl=en

• Learn more about C11 Recovery: https://c11recovery.com/

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

From his parents’ house to supplying the world’s top athletes, Greg Bradley’s journey is pure entrepreneurial grit.
In this Mentor Moment, the founder of BLK BOX shares how he went from teaching himself manufacturing to building a global fitness equipment brand trusted by Premier League clubs.

🎙️ Go back to Episode 406 of The Entrepreneur Experiment to hear Greg’s full story, including the setbacks, pivots, and mindset shifts that shaped his success.

💡 Like what you hear? Hit follow or subscribe to The Entrepreneur Experiment for new episodes and Mentor Moments every week.

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with elite performance coach Dan Lawrence — the man behind some of the world’s top athletes and executives, including boxer Conor Benn. From his roots in London to building a thriving high-performance business in Dubai, Dan reveals what it really takes to operate at the highest level — not just in sport, but in business and life.

He shares the frameworks and systems that drive elite results: the four pillars of performance (training, nutrition, recovery, mindset), how to design your environment for success, and why clarity of vision and resilience matter more than motivation. This conversation is a masterclass in discipline, structure, and unlocking your next level — brick by brick, day by day.

💬 “The standard you walk past is your new standard. Consistency isn’t sexy, but it’s the secret.” — Dan Lawrence

Show Notes — In this episode, we cover:
🔥 The one trait all elite performers share — resilience
🚀 How Dan built Perform365 to coach both world-class athletes and high-level executives
🏝️ Why he moved to Dubai — and how to design a lifestyle around growth
💡 The 4 Pillars Framework: training, nutrition, recovery & mindset
🧱 Why success comes from “laying bricks” not chasing outcomes
🧠 How to break through mental fog and set crystal-clear goals
⏱️ Systems for consistency: the “five-minute rule” and daily non-negotiables
💭 How to shift your identity and embody the traits of the person you want to become
👥 Building environments that elevate — “Environment dictates outcome”
⚡ Why recovery is a performance multiplier (and the one recovery tool that costs nothing)

Links & Resources Mentioned:

• Perform365 — https://www.perform365.life/

• Who Not How — Dr. Benjamin Hardy & Dan Sullivan

• Buy Back Your Time — Dan Martell

• How Champions Think — Dr. Bob Rotella

• Raise Your Game — Alan Stein Jr.

• The Growth Mindset — Carol Dweck

• Connect with Dan on Instagram: https://www.instagram.com/danlawrence365

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

Is AI really coming for your job — or is that just the hype talking?
Brian O’Rourke, co-founder and CEO of CitySwift, shares his grounded view on the real role of AI, the importance of founder-market fit, and why celebrating your wins along the way matters just as much as chasing the next goal.

🎙️ Catch the full story in Episode 367 of The Entrepreneur Experiment, where Brian dives deeper into building a data-driven company and surviving the startup rollercoaster.

💡 Enjoying this bite-sized wisdom? Don’t forget to follow The Entrepreneur Experiment to get every new Mentor Moment as soon as it drops.

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jenny Johnston, CEO and owner of Azure Communications — a print, packaging, and marketing company based in Dublin. Jenny’s story is a masterclass in courage, negotiation, and belief. After joining Azure as CEO, she pulled off a leveraged buyout to acquire the business outright—without putting down her own capital. She shares exactly how she did it, from structuring the deal to getting bank funding and navigating the delicate transition from employee to owner.

Jenny also opens up about her earlier ventures — from running a pizza franchise during COVID to launching a sustainable fashion brand — and the lessons they taught her about resilience, leadership, and trusting your gut. For anyone curious about buying a business instead of starting one, this is your essential guide to how it’s done.

If you’ve ever thought, “I want to own a business but I don’t know where to start,” this episode will show you what’s possible when you back yourself fully.

Show Notes:
In this episode, we cover:
💼 How Jenny went from marketing executive to CEO and owner of Azure Communications
💰 The exact structure of her leveraged buyout—and how she financed it without personal capital
🏦 What Irish banks really look for in a business plan or loan application
🚀 Why buying an existing business can be smarter than starting from scratch
🍕 Her lessons from running a pizza franchise and fashion brand
📈 How she plans to double Azure’s turnover by 2028 and hit €100 million
👥 The power of networking, mentorship, and surrounding yourself with the right people
🌟 Why she believes ambition should never be apologised for

💬 “I didn’t personally pay anything to acquire this company. The bank funded it, and the business repays the loan. More people need to know that’s even possible.” — Jenny Johnston

Links & Resources:

• Azure Communications — use code FOX20 for 20% off your first order: https://azurecomm.ie

• Connect with Jenny on LinkedIn: https://www.linkedin.com/in/johnstonjenny

• Connect with Jenny on Instagram: https://www.instagram.com/jennyjohnston.oneill?igsh=MXkxa3FvcTVxaGJqbw==

• Connect with Azure on Instagram: https://www.instagram.com/azure_communications_?igsh=OXd5dTgxZmphenZj

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.