This week's guest left behind a lucrative career in technology with one of the world's most promising companies, to start her own brewery in Waterford. 

With just an idea & a rough plan, Grainne set out on an adventure to brew her own beer.

She shares how it all started with a few kegs in a single Dublin pub to building her own craft brewery on the south coast of Ireland. 

In this week's Lab, we discuss how one person got so sick of buying €9 meals to have a pint that he has moved into his own pub in County Clare.

This sparks a search for Ireland's most interesting properties that you can turn into a business opportunity. All for under €300k.

Former professional footballer Mark O'Reilly takes me on his journey from sports star to entrepreneur.

Mark's company, FitVision, is the go-to coaching resource for Ireland's leading CEO's, entrepreneurs, and elite performers. 

We chat about developing a winning mindset, how he completely pivoted his business during Covid and his fitness routine during lockdown.

If you are seeking motivation, this is the episode you need to hear. 

In the Lab this week, I find out how many companies have been started in Ireland in the last 30 days.

We also look at companies attending to solve the problem of attending live events and global travel restrictions in a Covid world. 

Evelyn & Luke from Simply Fit Food are back this week to announce a major milestone & share a good news story.

One of my earliest guests in 2020, they return to tell their story of thriving despite the global pandemic and how they managed to sell their business, Simply Fit Food in the toughest market in history.

They share the tips and tricks that have helped them in the last 6 months and explain how to negotiate selling your business. 

This week on the Idea Lab, we breakdown two new ideas in detail.

In the aviation world, Qantas launched their flight to nowhere which sold out in 10 minutes. 

We do a deep dive into the business of vending machines. How much they make and how you can get started. (hint - 30-80% margin levels) 

Special edition of the Idea Lab where I deep dive into pivot ideas that you can apply to your business.

I'm in the middle of pivoting my business so I share parts of my journey. 

I share the ideas listeners to the podcast have shared with me and we discuss ideas for bars, restaurants, cafes, hotels, and targeting the home worker. 

This week on the Idea Lab, we examine two very different but excellent marketing campaigns.

First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa.

We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k. 

In under 6 years, Jo Davey has gone from making homemade healthy snacks for her friends at the gym to having a national brand stocked on shelves all across Ireland. 

On this week's episode, hear Jo's story of being a first-time entrepreneur in the ultra-competitive food business.

In the lab today, I reveal the strategy you can use to reveal your true passions in life.  I also reveal a new customer acquisition strategy that is taking the financial sector by storm in America.