The Entrepreneurs

John Foley, the CEO and co-founder of Peloton, launched the fitness brand in 2012. It’s now valued at more than €30bn. Built around bringing live spin classes into the home, Peloton has studios in New York and London. Foley tells us about the company’s growth, which included an IPO last year, and delivering on massive demand in 2020.

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Wiley Post lived his short life to the full. His passion for aviation landed him in jail and lost him an eye but it also meant that he set round-the-world records and soared to new altitudes to discover jet streams, all by the age of 36.

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Oliver Peyton is the founder of Unknown Pleasures, a premium pre-mixed cocktail brand he launched in October with Dré Masso, a London bartender and longtime collaborator. Peyton says that after a testing year, the hospitality industry is primed for innovation.

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Uruguayan designer Gabriela Hearst launched her eponymous label in 2015, the same year that she took over her family’s ranch in Paysandú. Her rural, off-the-grid upbringing informs the aesthetic of her functional, timeless clothing and accessories, underscored by an environmentally conscious approach to production and packaging.

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We profile Elinor Smith, the daredevil pilot who had an incredible career in the air, set multiple world records and continued to fly planes up until the age of 89.

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Ben Gorham, who grew up between Stockholm, Toronto and New York, is founder and creative director of Byredo, a brand he launched in Sweden in 2006. When his dream of playing professional basketball didn’t work out, Gorham went to art school and later started making fragrances to elicit memories. Producing scents, homeware and clothing, Byredo has retail outposts around the globe and launched a makeup line in October.

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This week, we meet Cyrill Gutsch, founder of Parley for the Oceans. Cyrill is a German designer and entrepreneur who started Parley in 2012 as a forum for creative industries to address major threats towards marine ecosystems. It’s had notable collaborations with Adidas, Anheuser-Busch InBev, American Express and the UN.

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In this new series we profile some of the fearless record-breaking aviators who flew to dizzying heights and were pioneers in their field. We begin with the first woman to fly solo across the Atlantic, Amelia Earhart, who paved the way for women in aviation.

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Robert Wright and Tiberio Lobo-Navia are the co-founders of Beni Rugs. The Marrakech-based label works closely with local communities to craft made-to-order rugs for its clients, weaving ancient tradition together with digital creation and ordering. We also meet António Magalhães, who along with his brother, co-founded menswear label Portuguese Flannel, celebrating their family’s legacy in textiles. Founded in 2013, they create unique cotton, linen and flannel clothing, which you can find at their flagship Porto shop.

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Pete Butler and James Terry are co-founders of Dishpatch, a London-based business delivering ready-to-cook meals from top restaurants across the UK. The company was launched through the Entrepreneur First network at the start of the pandemic and is now working with restaurants to improve the experience of at-home dining.

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