The Entrepreneurs

JP Mastey is founder of unisex-natural-deodorant brand Corpus. Mastey is the former owner and president of Baxter of California, the premium men’s grooming and skincare brand he bought in the year 2000. He left Baxter not long after it was sold to L’Oréal in 2013 and this venture marks his return to the beauty industry. The conversation tackles the skincare industry, sustainability and growing a covetable brand.

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Oliver Goffe co-founded the UK-based Marloe Watch Company in 2015 with Scottish designer Gordon Fraser, then a complete stranger. The pair didn’t meet in person until 18 months after they started speaking, and today continue to work remotely on their range of smart mechanical watches.

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Jonathan Petrides is the CEO of Allplants, a vegan food business that he co-founded with his brother Alex. Since launch in 2017, the company has cooked and shipped more than one million meals across the UK.

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Phil Cody launched the UK shoe brand Cody & Co in 2019. The company manufactures all its footwear in Sheffield, using traditional methods inspired by Phil’s favourite Italian brands.

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Clemens Böninger is co-founder of The Drug Store, an upscale London-based retailer focused on CBD products with locations in Marylebone and the City. Clemens started in the medical marijuana market, but shifted his focus in response to the demand for CBD-based natural remedies. Just around the corner from our Midori House headquarters you’ll find the first permanent location, a minimalist shop that resembles an art gallery.

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Philip Chan is head of Page Hotels, the Hong Kong-based company that’s just launched a new property in central London. We talk to him about the small details of his hotels and how to create a fresh concept in a crowded market.

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Maria Hatzistefanis is founder and CEO of Rodial, the skincare brand she launched in 1999 with a small investment. While raising a family and writing two books, Maria has managed the company’s expansion into 35 countries. Maria started as a beauty writer for ‘Seventeen’ magazine in her native Athens before studying business at Columbia in New York. But after a short career in finance, she saw a niche for targeted skincare products and created Rodial.

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The managing director of The Out, an on-demand luxury car-rental company that exists to help Londoners escape the city. The company was born out of Jaguar Land Rover’s venture-capital arm InMotion, which incubates and invests in companies in the mobility space. From delivery to pick-up of its Jaguar and Land Rover vehicles, The Out aims to take away the usual pains of renting.

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Freddie Blackett is the co-founder and CEO of Patch, the London-based online garden centre launched back in 2015. Patch helps customers find and choose the right plants for their space and then delivers them right to their door. From rookie gardeners to plant enthusiasts and big-name corporate clients, Patch has proved popular in helping Londoners select and care for their plants, while giving them confidence to head out to the local garden centre too.

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Twin brothers Byron and Dexter Peart, founders of fashion and accessories label Want Les Essentiels in 2006, are no strangers to launching a business. In 2019 they established Goodee, an online marketplace that sells sharp-looking, sustainable home goods that are ethically made.


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