Honey Baked Ham CMO Tripp McLaughlin joins QSR editors Danny Klein and Ben Coley to talk about the evolution of the legacy brand. For generations, Honey Baked has played a role in family holiday traditions, and now, it’s taking those core equities, differentiated food, and bringing them to fresh audiences through a reenergized marketing campaign and plan to get in front of guests across multiple occasions, no matter the time of year.