The Flower Podcast

One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entrepreneurs can focus on sourcing high-quality blooms and building their brands on a scale that fits more comfortably within a new business budget.

I'm thrilled to introduce Mattie Bush-Martin, the creative force and founder behind Amelia's Flowers. Inspired by her time in Paris, Mattie aimed to create a unique and artistic floral experience that Nashville had never seen before. In 2016, with just one truck, Mattie set out to bring this vision to life, and it quickly resonated with the local community.

Today, Amelia's Flower Truck is a thriving company with three trucks, three brick-and-mortar stores in the Nashville area, one in North Carolina, and has expanded to nationwide delivery and subscription services.

Learn more about Mattie and Amelia's Flowers with all of our past guests by visiting TheFlowerPodcast.com

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Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I'm excited to share this special conversation this week.

Several months ago, LuAnn Dickson Founder and CEO of EveryStem Software asked to turn the microphone on me for her members. We had a great time chatting about how the podcast began and diving into several questions surrounding floral wholesalers, her members had questions about ordering, pricing, credits, and more. So, I hope you find this chat helpful too. We've edited the interview down, but I know it was a lot of fun talking shop and hopefully helping to understand how to maximize your relationships with some of your flower suppliers.

You can watch and listen to the entire conversation by visiting the YouTube channel of EveryStem Software.

Learn more about all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my personal favorite crops, hellebore, and much more. It's a flower journey that takes us from Petal Pink Flower Farm to the greenhouses of beautiful Italy and it all begins right here on The Flower Podcast.

Today we chat about:

• Heather's trip to Italy with other American growers to see the latest in ranunculus and anemones.
• We discussed growing Hellebores and what to look for when picking varieties. * We also chatted about Salpiglossis and growing it.
• Finding ways to create boundaries to help manage time.
• Why it's a good idea to take some business courses to help you as you grow your business.

Learn more about Heather and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer's Almanac has been a go-to guide offering invaluable insights into moon phase planting, weather prediction, and continues to evolve, meeting the needs of modern farmers and gardeners while staying true to its roots.

Today my guest is Carol Connare, the 14th editor in the history of the old farmer's almanac. Carol oversees this cherished publication to create a perfect blend of new, useful, and entertaining content. So I hope you enjoy the special episode as we learn more about what goes into the pages and uncover what makes this publication a timeless favorite.

Today we chat about:

-How they approach weather predictions

-Planting by Moon Phases

-Container Gardening

-New trends in plants

Learn more about Carol and The Old Farmers Almanac with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and creativity as we dive into the story behind this French inspired floral journey.

Sandra moved to France in her early 20's working as a professional ice skater and fell in love with Paris. The daughter of a floral designer and influenced by her childhood love of flowers, she came back to the states and founded Les Fleurs, a French inspired flower shop.

We thought that Sandra's journey, which began with her Mother would be great episode to replay with the Mother's Day holiday this week.

Learn more about Sandra and Les Fleurs along with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Anna Jane Kocon is the owner of Little State Flower Company. A sustainable 5 acre flower farm based in Tiverton, Rhode Island that produces cut flowers almost year round. Anna Jane has been professionally growing and selling cut flowers for 18 years by pushing the boundaries of her seasons through the use of heated greenhouses, companion planting perennials and diversifying her market based on the time of year. All while maximizing her small and rugged farm space to its utmost potential. Little State Flower Company focuses steadfast on environmentally-friendly growing in an effort to create local, exciting, and creative options for its thriving farm-stand and the wedding and event industry in and around Rhode Island.

On today's episode we chat about how she pieced together parcels of land to produce her flowers, how she packages her flowers for her different customer bases, growing foxglove, growing gerbera daisies, and a little about growing in crates. I'm sure you'll enjoy this packed episode.

Learn more about Anna Jane and Little State Flower Co. along with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower School in California. Her journey didn't end with education; in 2016, she took a significant leap by co-founding what would become Phoam Lab.

Dundee and her team at Phoam Labs are pioneering the development of next-generation floral foams that are not only biobased and non-toxic but also designed to safely break down in a more environmentally friendly way, setting new standards for our industry.

Learn more here about Accent Decor's Guide to Foam Free Design with Sue McLeary.

Learn more about Dundee and Phoam Labs with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Garcia. This guide represents Dr. Armitage's extensive expertise and provides essential insights for anyone interested in growing cut flowers and gardening. We'll explore the valuable information in this new book and learn from Dr. Armitage, who remains a mentor and source of inspiration in the horticultural community.

Tune in to this week's episode of the Flower Podcast where we're joined by Dr. Allan Armitage, a distinguished expert in cut flower production and horticulture. We delve into his latest publication, "A Field Guide for Specialty Cut Flowers," co-authored with Kelly Garcia. This guide is a treasure trove of expert knowledge and practical tips for anyone passionate about gardening and growing cut flowers. Dr. Armitage, a mentor and leader in the field, offers insights that promise to inspire and educate gardeners of all levels. Don't miss this enriching discussion on one of the most comprehensive resources in cut flower cultivation.

Learn more about Dr. Allan Armitage with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Today we tackle an increasingly critical and sometimes controversial topic within the floral industry: sustainability. Amid growing concerns about environmental impacts, the conversation on how the floral industry can adapt and evolve is more relevant than ever.

Leading the charge is Rita Feldmann, founder of The Sustainable Floristry Network. Rita's floral journey began in her childhood at her family's flower stand in Melbourne, Australia, and her passion for flowers, combined with a solid background in botany, eventually led her to establish a successful wedding and events business. However, it was her pioneering #nofloralfoam campaign in 2017 that marked a significant shift towards sustainable practices in floristry. This initiative laid the groundwork for The Sustainable Floristry Network in 2019, a platform dedicated to educating florists on eco-friendly practices.

In this episode, we discuss Rita's journey from a local flower stand to spearheading sustainability in floristry, including the network's first training program, Foundation in Sustainability. Join us as we explore how sustainability is reshaping the future of floristry with Rita Feldmann.

Learn more about Rita Feldmann and the Sustainable Floristry Network and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

The Gardener's Workshop

Real Flower Business

Accent Decor

Welcome everyone to a new episode of The Flower Podcast. I love uncovering personal stories from the heart of our industry and today, we're taking a slightly different route to shine light on a very special journey of flower farming and how this journey intertwines with nurturing the soul and creating a space for recovery and rejuvenation in the healing process.

Flowers, with their beauty and symbolism, have long been a source of comfort and connection and in this episode, we're talking about how cultivating flowers can be a powerful tool for therapy, personal growth, and community connection.

My guest today is Brianne Womack, founder and director of Fields of Grace Flower Farm. Brianne and her family have embarked on a remarkable journey of flowers, love and faith in Shiloh, George. The farm is much more than a business; it's a platform for meeting new people, sharing their passion for flowers, their community and serves as a peaceful retreat for women who have faced trauma of all kinds and also a place to care for the caregivers.

It's about growing flowers, a designated pick your own space, workshops, second chance blooms and most importantly creating a space for healing and helping others, and it's my hope that you'll finid this episode special.

Learn more about Brianne and Fields of Grace Flower Farm and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

Gardener's Workshop