In 1970s America, an unpopular religious movement discovered something strange: if you press a flower into a stranger's hand before you ask them for money, they'll give you money — even if they hate the flower, even if they hate you, and even if they throw the flower in the bin thirty seconds later. This week, Toby tells the story of the Hare Krishnas at the airport, the psychology of reciprocity, and what it all means for how estate agents win trust, instructions, and loyalty — by giving first.

🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!

Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.

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