Franchise Secrets Podcast

The Franchise Goldmine Nobody’s Talking About


Listen Later

There’s a reason we don’t say “yes” to every franchise opportunity—and in this episode, we break down why. Jeff Herr joins Erik to reveal what actually makes a franchise brand scalable, investable, and valuable long-term.

 

We’re talking proprietary IP, raving customers, founder mindset, team culture, recurring revenue, and why the first rule of franchising is: don’t franchise. From a $12M single-unit operator to a high-margin dirty job brand no one’s heard of… this is the inside playbook.

 

👇 Timestamps:

 

00:00 – If you’re tired, franchising won’t save you

01:44 – What Jeff looks for in brands

03:33 – The “boxes” every brand must check

06:52 – Defining brand: emotional connection = real value

08:26 – A dirty job with 5-star reviews & proprietary IP

11:41 – Why recurring customers are gold

14:53 – FSOs vs Front Street: What makes us different

15:56 – Building enterprise value VS. chasing franchise sales

19:19 – The grit-and-grind behind true growth

27:13 – Why we told a $300k/mo brand NOT to franchise yet

34:50 – $12M from ONE unit: what made this brand unstoppable

43:32 – The 4 critical boxes for any franchise brand

 

🎧 Subscribe for more insights at FranchiseSecrets.com

🔥 Need help growing or launching a franchise? → ScalableFranchise.com

 

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

 

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

 

#Franchise #FranchiseSecrets #FrontStreetEquityPartners

...more
View all episodesView all episodes
Download on the App Store

Franchise Secrets PodcastBy Erik Van Horn

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

57 ratings


More shows like Franchise Secrets Podcast

View all
BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,798 Listeners

Dropping Bombs by Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line

Dropping Bombs

2,304 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

719 Listeners

The WealthAbility Show with Tom Wheelwright, CPA by The Rich Dad Media Network

The WealthAbility Show with Tom Wheelwright, CPA

521 Listeners

Real Estate Rookie by BiggerPockets

Real Estate Rookie

1,837 Listeners

Franchise Freedom by Giuseppe Grammatico

Franchise Freedom

18 Listeners

Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

Acquisitions Anonymous - #1 for business buying, selling and operating

243 Listeners

The Lifestyle Investor - Investing, Passive Income, Wealth by Justin Donald

The Lifestyle Investor - Investing, Passive Income, Wealth

286 Listeners

Franchise Findings by Vetted Biz by Vetted Biz | 7,000+ Franchises With Unbiased Insights

Franchise Findings by Vetted Biz

76 Listeners

The Franchise Insiders "Inside Scoop" Podcast by The Franchise Insiders

The Franchise Insiders "Inside Scoop" Podcast

5 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

249 Listeners

Action Academy | Millionaire Mentorship For Your Life & Business by Brian Luebben

Action Academy | Millionaire Mentorship For Your Life & Business

692 Listeners

Franchise Empires by The Wolf, A Workweek Friend

Franchise Empires

41 Listeners

Franchise Masters by Dru Carpenito

Franchise Masters

12 Listeners

The Franchise Life by Stacie Shannon

The Franchise Life

4 Listeners