Alloy Personal Training Business

The Franchisee Journey- Part 2


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In part 2 of this two-part series, we discuss the franchisee's journey from purchase through 2-3 years after opening. This is a must-listen for any franchise candidate!

Last week, we started the conversation on the franchise buyer journey.

We established that this journey has many peaks and valleys. We went ahead and looked at what happens between the first introductory call when a potential franchisee shows interest to when they purchase and sign the Alloy franchise agreement.

After the excitement of acquiring an Alloy Personal Training Franchise settles, it's time to get back to work.

We need to find the perfect location, negotiate and sign lease agreements, build and equip the gym, conduct franchise training, presale, and finally, the grand opening before we can open the doors to members.

As you can tell by now, there's so much going on, and that's where the benefit of going the franchise route becomes apparent. We have trusted vendors we work with to ensure this process goes seamlessly.

Listen in to part two of this educational series and understand what the Alloy Personal Training franchise buyer journey looks like and what you should expect at every stage.

Key Takeaways

- What to expect as a franchisee (02:17)

- How to find the perfect location for an Alloy gym (04:41)

- Executing the Letter of Intent and Lease Agreements (06:21)

- Building out the facility (10:30)

- Realistic timeframe to open (12:56)

- Live training for the owner/operator (14:49)

- When and how to conduct the presale (17:40)

- Grand opening party (18:39)

- The franchisee-franchisor relationship (20:59)

Additional Resources:

  • Alloy Personal Training
  • Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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