Patrick Fleming, vice president of demand development for National Pork Board, guides his twelve-member team on priorities related to consumer demand, multicultural marketing, foodservice and retail support, packer/processor collaboration and human nutrition strategies.

With decades of experience in sales and marketing, he creates uniquely valuable marketing programs by leveraging business-to-business and business-to-consumer activation’s. He is currently a leader in the pork industry’s consumer-facing, digital-forward brand campaign development designed to unapologetically be more relevant and relatable to Millennial and Gen Z Americans.

Fleming resides in Phoenix, Arizona, with his wife, Karen, and two children, Sean and Kelly.

Jennifer Tirey, executive director of Illinois Pork Producers Association (IPPA), and her team represent more than 1,000 pork producers across the state by judiciously spending Checkoff dollars to enhance profitability and preference for pork, education, and research opportunities in urban and rural areas.

Illinois’ non-checkoff programs focus on state and national legislative issues. IPPA serves as a grassroots voice for pork producers to proactively represent their freedom to operate and to protect the legacy of multi-generational farm families.

Throughout her 10 years as the IPPA executive director, Tirey has served on a variety of national committees focused on marketing/promotion, policy, and member relations. Tirey enjoys running, teaching yoga and spending time with her husband, Kevin, and their two children, Flynn and Katharine.