Queenie Lo, president, Spatial Design at global agency FutureBrand, joins QSR Uncut this week to talk about the next generation of store models and the growing importance of physical experiences as prices continue to rise. For over 15 years, Queenie has worked to design immersive and commercially successful experiences for brands, including McDonald’s for the past decade. The company also works with a number of global names, including HMSHost, SSP, Selfridge’s, Bloomingdale’s, and IKEA. We get into how to scale without losing your identity, and what the real future of QSR design looks like.