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Ford has been making cars for 118 years — nearly all of them with internal combustion engines. It now faces the biggest challenge in its history. As the electric vehicle (EV) revolution accelerates and people rethink their relationships with cars, both automotive incumbents and upstarts are planning for a radically different world.
Ford’s chief product platform and operations officer Hau Thai-Tang is ideally placed to discuss what that shift looks like. He and Azeem Azhar explore how EV uptake will transform what a car is and what it means to own and drive one, as well as what it will take to retool Ford to thrive in the technology age.
They also discuss:
@azeem
Further resources:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Azeem Azhar4.9
606606 ratings
Ford has been making cars for 118 years — nearly all of them with internal combustion engines. It now faces the biggest challenge in its history. As the electric vehicle (EV) revolution accelerates and people rethink their relationships with cars, both automotive incumbents and upstarts are planning for a radically different world.
Ford’s chief product platform and operations officer Hau Thai-Tang is ideally placed to discuss what that shift looks like. He and Azeem Azhar explore how EV uptake will transform what a car is and what it means to own and drive one, as well as what it will take to retool Ford to thrive in the technology age.
They also discuss:
@azeem
Further resources:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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