The first in our 'Future of Whisky' Series where we welcome back Ian Millar, a veteran of the whisky industry with extensive experience at Diageo, William Grant & Sons, and as the Global Ambassador for Glenfiddich. They delve into the current downturn in the whisky market, comparing it to historical downturns from the 70s, 80s, and 90s. Ian discusses trends, including the shift towards blended whiskies due to economic constraints, the impact of new distilleries, and the influence of health-conscious younger generations on whisky consumption. They explore significant innovations in the production process, the rise of global whisky distilleries, and the challenges and opportunities the industry faces today. Ian also touches on the importance of heritage, the potential benefits of a downturn, and his vision for the industry's future.

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