In our second installment of our 'Future of Whisky' series, we welcome back Brendan McCarron, an industry veteran with extensive experience in managing and consulting for renowned distilleries. We delve into the surge of new distilleries and their impact on the market. Brendan shares his thoughts on the increasing interest and hype around whisky, the challenges faced by small craft distilleries, and the importance of sustainability in whisky production. Additionally, Brendan provides insights into what new distilleries should focus on to differentiate themselves and succeed in a competitive market. Tune in for an in-depth discussion with valuable perspectives from one of the industry's most respected voices.

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