Every successful law firm owner understands the importance of effective marketing to grow their practice. But what actually works? How do you measure marketing success? What trends are worth investing in?
Mockingbird Marketing Founder & CEO Conrad Saam has all these answers and more.
On this episode of The Game Changing Attorney Podcast, Conrad and Crisp Founder & CEO Michael Mogill dive deep into:
The difference between brand awareness and brand affinityWhy you must borrow from today’s profits to build tomorrow’s revenueThe real metrics that measure your marketing successEpisode ShownotesAvvoJustiaSearch engine optimization (SEO)Google AnalyticsTikTokClubhouseMeerkatPepsiCokeCallRailGoogle Local Service Ads (LSA)Google Pay Per Click (PPC)Customer Relationship Management (CRM)Parker WaichmanScreaming Frog SEONon-fungible tokens (NFTs)ChatGPT