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Join us for a 5th anniversary special featuring the founder of the iconic and cult favorite brand, Peach & Lily’s Alicia Yoon. This episode invites you on a captivating journey as Alicia shares her inspirational path from suffering severe eczema to establishing a skincare brand that seamlessly combines potent, active ingredients with gentle, soothing formulations. It's a story of challenge and determination, trial and error, and an unwavering quest for skin transformation. 

We reveal the thought process behind the creation of Peach & Lily's groundbreaking product, the Glass Skin Serum. Crafted with meticulous care, Alicia's goal was to develop a serum that was not only easy to use and kind to the skin, but also filled with hydrating and calming ingredients. The insight doesn't stop there. We delve into the unique brand concept, unraveling the inspiration behind the brand's name and the vital role of the 'and' in the middle. 

This episode isn't just about product history and brand identity, it's also an exploration into the heart of clean beauty. As Alicia guides us through her journey of understanding and redefining clean beauty, she discusses how she's leveraged scientific innovation to create formulas which are both effective and free from harmful ingredients. We also discuss the significance of fermented ingredients in skincare, their traditional use in Korean culture and the challenges of introducing these innovations to the US market. 

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