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It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.
In this episode, we sit down with Francesca Monaco, the co-founder of the Milanese handbag and accessories brand Themoiré. Fresh off the brand’s show in Milan on Wednesday, Monaco spoke about how Themoirè uses its seasonal fashion shows to highlight the pillars of the brand, including its use of sustainable materials and its work with artisans from around the world. Monaco said the industry has made strides in the availability of better sustainable materials that can stand up to traditional animal leather, in terms of quality and price. But, as she explains in this episode, “We’re still at just the beginning.”
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.
In this episode, we sit down with Lauren Amos, the founder of Atlanta-based retailers Wish and Antidote, which focus on streetwear and luxury fashion, respectively. Amos is also a Fashion Month regular and a bona fide street-style star — her avant-garde OOTDs have been chronicled by industry publications from Vogue to The Coveteur. Amos was joined on the podcast by Karlo Steel, Antidote's creative director and buyer, who hits the Fashion Month circuit with Amos every season. But, as he explained, it's more work than it is play. Seventy-five percent of the company's merchandise buys are made within days of their show debuts, he said. Amos and Steel also discuss the relevance of fashion shows, the state of luxury consumer behavior and the shows they're shopping this season.
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with Susan Fang, founder of her namesake fashion brand, which will be debuting its spring collection during this season's London Fashion Week. With headquarters in China and the U.K., the brand — best known for pastel ruffled gowns — moved its focus to the Chinese market when China's lockdowns last year left the designer stranded. Now, the brand is back to its international outlook with a renewed focus on sustainability and technology. Ahead of her show, Fang discusses why she prioritized AI, and why balancing technology and creativity is a challenge for designers. She also talks about her collaboration strategy, having teamed with brands including Nike, Zara and Crocs.
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this final episode of our NYFW coverage, Glossy senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest brand strategies of the week, discuss insights from backstage designer interviews and give a preview of Glossy's ongoing Fashion Month podcast coverage.
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with Hanako Maeda, the founder, CEO and creative director of the luxury fashion brand Adeam. Made in Maeda's home country of Japan, Adeam's clothes have been a favorite of Asian and Asian-American celebrities like Harry Shum Jr. and Naomi Osaka. Maeda talks about how ballet shaped her latest collection, how brands can make the most of a slot at NYFW, and how a fashion show can benefit a brand in ways that lookbooks and Instagram posts can't. This episode was recorded in the midst of NYFW at Showfields' store in NoHo.
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NYFW designer Hanako Maeda on testing ‘the limits of digital’ during the pandemicAre fashion week parties really worth the expense?It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with Willa Bennett, who joined fashion and media company Highsnobiety as its editor-in-chief in 2022. Highsnobiety had a presence at New York Fashion Week with a three-day “Neu York” pop-up shop and various on-site events. Bennett talks about how the company catered its content, commerce and experiential strategies to this season's fashion week. She also discusses how Highsnobiety covered the event and how that plays into her focused approach to running the publication. This episode was recorded amid bustling NYFW, in Showfields’ NoHo location.
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With Highsnobiety scooped up, are other streetwear blogs next?‘The new definition of luxury’: Highsnobiety unpacks how the landscape of high-end fashion has tilted toward accessibilityIt’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with Rosario Dawson and Abrima Erwiah, founders of Studio 189, the 10-year-old fashion brand and social enterprise that hosted a runway show on Sunday. CFDA award-winning Studio 189 sustainably produces its clothing in Africa, plus it supports education, skills training and community-led projects. Dawson and Erwiah discuss how they’ve built and grown a company with purpose, and how a consistent presence at New York Fashion Week has served the brand well. This episode was recorded amid bustling NYFW, in Showfields’ NoHo location.
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NYFW Briefing: Fashion brands tackle social changeThe Folklore’s Amira Rasool on building a shopping platform with African and Black-owned brands at the forefrontIt’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with emerging designer Jackson Wiederhoeft, whose training includes Parsons School of Design and three years under Thom Browne. Like Thom Browne’s, Wiederhoeft's collections are decidedly theatrical, whimsical and, therefore, perfectly suited to a runway. He discusses the importance of taking part in New York Fashion Week, as well as the business perks of his recent honor of being named an interim CFDA member.
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It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.
First up is Lauren Wilson, founder and CEO of Dora Maar, the luxury e-tailer that allows shoppers to buy from the closets of fashion icons. Along with sharing New York Fashion Week's importance to her evolving business, she discusses her plans for taking advantage of marketing and networking opps throughout the week. This episode was recorded amid bustling NYFW, in Showfields' NoHo location.
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Marcia Kilgore was born to be an entrepreneur.
"I found it very difficult to take direction from other people, … and I always found it difficult to work in places where the standards of the person who was running the place were, from my perspective, mediocre; it would frustrate me to no end," she said on the latest episode of the Glossy Podcast.
Plus, her personality traits are befitting a successful entrepreneur, she said. Among them: "being super curious, being solution-oriented, loving to experiment, having solutions for any kind of hurdles or roadblocks that come along, and being tough enough to never give in."
Based on her track record, she's used that to her advantage. Kilgore sold her first business, Bliss Spa, to LVMH in 1999. That was before starting the "masstige" beauty brand Soap & Glory, which she sold to Walgreens Boots Alliance in 2011. In the years since, she's launched Soaper Duper, Beauty Pie and FitFlop, the latter of which she described as a groundbreaker among footwear brands.
"I had this idea for a shoe that would align your body when you walked in it and give you energy [by] rebounding the energy from the ground up," she said. "Shoes had always just been drawn [by designers]. No one was thinking about how the shoe affects the person walking in it. … [FitFlop] is really an engineering company."
Kilgore said her entry into the footwear category, after building her career in beauty, made sense given that she’d been "very into reflexology" while running her spa business. As a one-time personal trainer, she was also into wellness. The shoe "connected the dots," in terms of her experience, she said.
Since first launching through the retailer Sweaty Betty — through which one customer email sold 8,000 pairs of its shoes — FitFlop has taken off internationally. Now, having opened the brand's first U.S. store, in SoHo in April, Kilgore is charting its stateside growth.
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