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Nadine McCarthy Kahane, founder of online jewelry marketplace Stone and Strand, joined the Glossy Podcast to discuss her company's experiments offline, its influencer partnerships and how it has tried to compete with Amazon.
Rachel Zoe launched her brand in 2011, as direct-to-consumer businesses were booming online. But even though she already had a following from her time spent working as a celebrity stylist and sending out her then-newsletter, The Zoe Report (now a media company), Zoe targeted traditional retailers first. Zoe didn’t launch her own e-commerce site for the brand until 2016, in fact, but since finally coming around to selling direct online, she and her brand have been much more experimental. She’s also become more entrepreneurial: In addition to her fashion line, she’s in charge of The Zoe Report as well as Box of Style, a subscription box of clothing and other lifestyle products chosen by her and her team. Zoe joined the Glossy Podcast to discuss the perks and downfalls of traditional retail, her take on see-now-buy-now, her plans to open Rachel Zoe stores and how she uses customer data to her advantage.
AYR, the direct-to-consumer brand for women’s apparel, has an origin story that sets it apart from the sea of other digitally native brands selling women’s clothing without the middleman. For its first two years in business, it was incubated by the more mature direct-to-consumer brand Bonobos. When Bonobos decided it needed to focus on its core business in 2016, AYR spun off into an independent brand, raising two rounds of funding and hiring a full team of employees in the business development, fulfillment and finance departments to pad out what Bonobos’s infrastructure had been supporting. More than a year into running her brand independently, Winter joined the Glossy Podcast to discuss the benefits of being bred by Bonobos, the lessons she’s learned so far and the opportunity that still remains for direct-to-consumer brands.
Brooke Taylor Corcia, the founder of online fashion and lifestyle store The Dreslyn, wanted to launch her own company to get a more accurate representation of West Coast fashion into the e-commerce lexicon. Three years after launching The Dreslyn as an online destination for access to the chic side of West Coast style, Corcia spoke to Glossy about the art of restraint in building an online store, the key to building two-sided brand relationships and the importance of data.
Bando, the e-commerce site selling kitschy office supplies and accessories designed for the Instagram generation, has struck a balance between mass and niche. The brand’s strong, mostly pink aesthetic, cult-like customer following and best-selling items — like agendas that say things like “I Am Very Busy” — have become its biggest signifiers, and the brand has grown to around 50 employees after a near-shutter in 2012. Instead of closing, it sold to licensing company Lifeguard Press, and grew a network of wholesale partners that included Anthropologie, Nordstrom and Macy’s. Those mass retail partners sell its agendas and other everyday items like tumblers and notebooks to a wide audience. That pays the bills. Bando’s online store, then, is an opportunity for co-founder and creative director Jen Gotch to experiment with her more wild design side, even if the results don’t sell as much. Gotch joined the Glossy Podcast to share how she grew a side business selling hair accessories into Bando, which has expanded to bags, accessories, art supplies and clothing.
When Elaine Kwon realized just how much fashion and luxury brands don’t understand retail’s new digital world order, she started her own e-commerce management firm, Kwontified, to help them figure it out. Kwon had been working at Amazon, helping luxury fashion brands find success on the platform once they'd signed on. She joined us on the Glossy Podcast this week to talk about focusing on shipping and return structures, online customer service, and -- of course -- whether or not to work with Amazon.
James LaForce started his career hand-delivering printouts of press releases that highlighted the biggest news and best gossip from parties the night before. He would drop them off at the home of the society reporter at Women’s Wear Daily and return to his office by foot. Things have changed. LaForce joined us on the Glossy Podcast to discuss that mindset, the separation of social media and e-commerce, and the one industry that can’t tell a good story on Instagram.
Designer Daniella Kallmeyer got her first internship in the fashion industry when she handed Luca Luca designer Luca Orlandi her resume at age 15. She went on to more internships with brands including Proenza Schouler and Alexander McQueen, but by the time she decided to launch her namesake ready-to-wear brand, the path to getting a new label off the ground had changed. In Kallmeyer’s words, “there is no traditional way to becoming a designer” anymore. Kallmeyer joined the Glossy Podcast to discuss her biggest regret around launching her brand, the power shift from brand to consumers, and her brand's next milestone.
Hal Rubenstein, one of the founding editors of InStyle magazine, joined the Glossy Podcast to discuss retail's "too much stuff" problem, the crime of athleisure and why he's skeptical of all influencers, except maybe Selena Gomez.
Adriana Marie started her production company, Amco NYC, with the perspective of a fashion designer. Marie had been designing her own line of T-shirts and other items for the 10 years prior, and wanted to transition that experience into a business that supported other up-and-coming designers. Today, she coordinates fashion shows, manages influencer and brand partnerships, and runs an e-commerce marketplace to drive sales of her clients’ designs. She’s a big believer in see-now-buy-now, as well, with the mindset that if emerging designers build their businesses with this model in mind, it will eventually become par for the course. Marie joined the Glossy Podcast during New York Fashion Week to talk about scaling new businesses, the importance of the customer relationship, and how her production agency also manages to pull off e-commerce operations.
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