In this episode, Bob Burg shares with us how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business, but also leads to being the most financially profitable. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has written many game-changing books such as The Go-Giver, Endless Referrals, Go-Givers Sell More, and Go-Giver Influencer. Bob is a mentor of ours and today we hope that he becomes one of yours.