In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport.  Brands today are focusing on: localism, sustainability, digital integration, and experiential retail.  What does that mean for you as a consumer of running-related products and culture?

Christina Henderson is the director of The Running Event -North America’s premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the “25 Women to Watch” in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin.

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The Richmond Marathon on November 15, 2024 -America’s Friendliest Marathon!

Drury Hotels -clean rooms and free food and drinks at the 5:30 Kickback. Use our link for 10% off!

The Running Event -massive trade show and industry conference on December 2-4, 2025.