The GSD Show

Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? In this episode, we dive deep into the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients.

In this episode of the GSD Show, we tackle a question that’s top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there’s one quality that many people prioritize—common sense—that might not be as valuable as you think. Join us as we break down why focusing on ‘common sense’ could be misleading and what traits to prioritize instead to build a truly winning team.

In this episode of the GSD Show, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and explore what could truly unlock your business's potential. Tune in to gain a fresh perspective on what's really limiting your growth.

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In this episode, Mike and Benji dive deep into the perception of sales and how it impacts success. They explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. Mike and Benji emphasize the importance of shifting the mindset around sales from being pushy to seeing it as a way to help others achieve their goals. They share practical strategies for building confidence in sales teams, understanding and coaching prospects effectively, and creating a genuine connection to drive conversions. This episode offers valuable insights for business owners, gym managers, and anyone in a sales-driven role to redefine what selling truly means and inspire a higher level of commitment and results.

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In this episode of the GSD Show, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has shifted our views and what that means for your fitness business strategy.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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In this episode, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group.

For those who don’t know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew in from around the world.

Mike had the honor of being the keynote speaker, and his presentation focused on sales strategies—specifically, how to avoid being the average sales guy and close deals at higher rates and price points. Enjoy!

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you identify ways to improve your sales drastically and quickly.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conversation highlights the significance of teamwork, effective marketing, and community engagement through events, showcasing how OGF has built a strong brand and loyal customer base.

Important highlights:

• OGF's revenue grew from $25K to $83K in two years.
• Creating a unique outdoor fitness experience attracts attention.
• Personal connections with members are crucial for retention.
• Partnership dynamics can enhance business success.
• Hiring for core values is more important than skills.
• Consistency in marketing leads to sustainable growth.
• Community events foster member engagement and loyalty.
• Social media is a powerful tool for lead generation.
• Understanding your target audience is key to marketing.
• Building a strong team culture drives business success.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure you've been wondering what that reason might be, and you're reaching for answers and still coming up short.

Well, in this episode, I share with you what happened in a conversation with a gym owner that felt the same way, and how we were able to help him overcome it and get back on a better track to success.

Enjoy!

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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In this conversation, Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They emphasize the importance of having a strong organic content strategy before diving into paid ads. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging and nurturing leads. They highlight the value of using AI tools to support lead follow-up and qualification. Additionally, they discuss the significance of improving contact rates, booking rates, and show rates to maximize the value of each lead. They also stress the importance of asking for referrals at the point of sale to further increase customer acquisition. Overall, the conversation provides valuable insights and strategies for getting the most out of every dollar spent on paid ads.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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