Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively.

What You Will Learn:

• How to create a winning culture.
• How to keep your competition at bay.
• How to hire talent that culturally fits your organization.

Highlights:
(02:25) Introducing Mark Cranney.

(03:48) Two books that shaped Mark's winning culture.

(10:39) How to keep your competition at bay.

(14:10) Three questions to ask when scouting for culture-fit talent.

(15:46) How to keep recruited talent motivated.

(16:16) "Process triumphs heroics." How Mark created and used playbooks to create winning cultures.

(23:00) Why you need to get more granular in your competitive strategy.

(35:17) How to create a winning culture without turning your team's culture toxic.

(37:18) "If it's not a competitive environment, for me, that's toxic."

(39:09) Mark's parting advice.

Guest Speaker Link:
https://www.linkedin.com/in/markcranney/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Referenced Resources:
Books by Ben Horowitz: The Hard Thing About Hard Things & What You Do Is Who You Are.

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 184: Haydar Al Saad

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Haydar Al-Saad, Founder of RevSetter, a customer success platform that helps companies raise their customer retention. Join us for an honest conversation about creating a customer success program to expand your business. 

1. Mitigating churn by finding your happy customers and expanding with them
2. Profiling your customer success teams
3. Customer success investment as revenue generation 

1. About Haydar and RevSetter[02:05]
2. Differences in retention platform features [08:18]
3. Finding the right Customer Success people [15:32]
4. Why Execution is more important than Innovation [19:29]
5. Paying it forward [23:38]
6. Sam’s Corner [26:08]

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 183: Alex Schrecengost

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Alexandra Schrecengost, Founder of Culture With Us, which brings DEI-based immersive experiences to hybrid workplaces. Join us for an eye-opening conversation about delivering high-quality employee experiences.

1. You don’t need to be perfectly qualified for every opportunity.
2. The importance of getting started and having a plan
3. Why you need to give yourself permission to be successful

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 182: Scott Barton

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Scott Barton, VP of Incentives at Varicent. Scott is an expert in the sales world, particularly in revenue operations and incentive compensation. Join us for a great conversation about driving the right behaviors within your sales team.

1. Building a compensation structure that works for both salespeople and the company
2. A holistic thinking about compensation, which includes development opportunities, benefits, advancement opportunities, and more
3. Best practices for managing your sales team through economic uncertainty  

1. About Scott & Varicent [02:44]
2. Best practices for designing compensation structure [07:00]
3. How salespeople are empowered to shape how they’re recognized & rewarded [13:00]
4. Increasing productivity by lowering the bar for success [14:42]
5. Advice to management teams navigating the current economic uncertainty [20:43]
6. Paying it forward [22:29]
7. Sam’s Corner [25:10] 

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 181: Brandon Barton

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Brandon Barton, CEO of Bite and a hospitality tech entrepreneur and expert. Join us for a fantasticconversation about how to make the jump into a technology career from a non-tech career.

What You’ll Learn

What it means to create an incredible experience for people

How technology is impacting the restaurant industry during global labor shortages

The transferable skills needed to make an industry or career jump

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 180: Tim Strickland

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.