The Hair Game

Eric gives us the facts & statistics of Covid-19, as well as updates on the current situation with government stimulus legislation and how it affects you as a hairdresser. He also gives some tips and advice on how to handle yourself and your business during this situation.

Resources mentioned in this episode:

Official Center for Disease Control & Prevention Website: https://www.cdc.gov/coronavirus/2019-ncov/index.html

-Dr Sanjay Gupta Podcast: Coronavirus: Fact v. Fiction https://www.cnn.com/audio/podcasts/corona-virus

-Article: How to Keep Your Workplace Clean https://www.cnn.com/2020/03/11/health/how-to-clean-work-desk-coronavirus-wellness-trnd/index.html

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Episode 130 is all about liability insurance... something you absolutely need, but hope you never use. Joe Fagan from @elitebeautysociety gives us the details on Professional & General Liability and @loveerictaylor rapid-fires scenarios of accidents happening to your client and how they would be covered.

SHOW NOTES:

• Differences between professional & general liability; examples of each

• Insurance covering the physical space

• Identity Theft coverage; is it necessary?

• Disability insurance for 1099 employees

• Cost of packages

• Examples of why you need this insurance

For more info, go to:

https://elitebeautysociety.com/

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Harmon Kardon Bluetooth Studio Speaker! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

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We took some choice clips from Eps 51 through 60 for a look back. This Best-Of episode is packed full of valuable info & insights regarding your salon business, social media, & the beauty industry.

SHOW NOTES:⁠

Ep. 51 - Eric speaks w/ hair loss pros to get some info & suggestions about approaching your client's hair loss⁠ ⁠ Ep. 52 - @fernthebarber talks about his style & the trends gaining speed in the industry⁠ ⁠ Ep. 53 - @julzcoda & @iamlizdiaz_ discuss the importance of connecting w/ others in the hair community & how to do it even if you are introverted⁠ ⁠ Ep. 54 - An inspired talk with Antony Whitaker @growmysalonbusiness about the Indie hairdresser movement⁠ ⁠ Ep. 55 - A panel discussion regarding strategies for improving your retailing⁠ ⁠ Ep. 56 - @paintedhair explains her IG strategy & her approach to content creation⁠ ⁠ Ep. 58 - @kimberlymariestylist suggests having a 'business hat' & 'stylist' hat when dealing with situations⁠ ⁠ Ep. 59 - Eric & Donovan hit the streets of Hollywood, CA to ask people how they search for new stylist⁠ ⁠ Ep. 60 - How to Build a Personal Brand w/ @nikkilee901, @riawna, @jamiedanahairstylist, & Alle Fister @bollare at the @modernsalon Digital Summit

FutureCast is this month! Here are the details:

Mon, March 30, 202 8:00 AM – 6:00 PM CDT

Venue SIX10 in Chicago, IL

https://www.hbfuturecast.com/

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting an Apple iWatch! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

FOLLOW US

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After struggling to find personal happiness & peace, Nina Kovner founded Passion Squared to focus on helping the creative person be successful in their business. She uses her past experiences with anxiety, depression, and stress to guide others in achieving success without sacrificing their own happiness & health.

Check out her book here:

https://passionsquared.net/shop/digital-awesomeness/awesome-af-boundary-book/

SHOW NOTES:

• How attending a hair show made her fall in love with the hair industry

• Her nervous breakdown and suicide attempt; recovering & the creation of passion squared

• What are people in creative small businesses struggling with? Co-dependency & boundaries

• Importance of clear agreements w/ clients ahead of time, price increases

• Influencer Economy... good or bad?

• Podcasts – how hers is going and her faves

Nina would like to provide these resources for anyone who is struggling with mental health issues:

Suicide Prevention Hotline:

1-800-273-TALK (8255)

Crisis Text Line

Text "HOME" 741741

Talkspace App

Headspace App

This week's episode is all about TECH. At ISSE 2020, @loveerictaylor moderated a panel discussion to cover the different apps and online services in use today in the salon industry. Shoutout to the awesome peeps he had on the panel:⁠ ⁠ Patricia @paintedhair⁠ Greg @styleartists & @hair.video⁠ Mileydy @colorbymileydy⁠ Gordon @gordnm⁠ ⁠ Extra BIG thanks to Gordon & @hairbrained_official for hosting the Episode! ⁠ ⁠ We get into the following:⁠ ⁠ • Booking Apps – What they use and why; pros & cons ⁠ ⁠ • Selling retail: Online retail & Amazon ⁠ ⁠ • Social Media platforms: what is important on each ⁠ ⁠ • Software for helping post on social media; strategies on posting⁠ ⁠ • All about Yelp: account setup, responding to reviews, paying for features, etc ⁠ ⁠ • Online Education offerings ⁠ ⁠ • Online design & branding resources ⁠ ⁠ • Interactive mirrors & other apps in the works ⁠

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a $150 Amazon Gift Card! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

FOLLOW US

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Amanda has moved her salon business from Dallas to New Orleans, and now onto Los Angeles! She knows the value of doing free hair as a promotional tool. What is the best strategy in choosing a client? What will bring you the best opportunities for building your clientele? They get into this and more, including:

Show Notes:

• Finding the right city for her vibe; her current transition to LA

• How she builds her clientele in a new location

• Choosing the right client to do free hair on for promotion

• The importance of attending hair shows and networking

• Her pricing structure & charging consistently

• Being on TikTok

• What she would have done differently thus far & what she would change about the industry

• Her Hair Horror Stories!

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a 16 GB Wifi digital photo frame! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

FOLLOW US

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http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

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Tik Tok, a social media video app that has exploded onto the scene, is the new place where teens & adults alike are watching entertaining videos.

Taylor Loren is head of content marketing at @latermedia and has recently gained over 3 million views on her Tik Tok videos. She joins Eric to discuss the app and how hairstylists can use it to their benefit.

SHOW NOTES:

• The beginning of TikTok

• How TikTok differs from Instagram: content, caption, hashtags, sharing, music

• How trends work on TikTok & How to create content

• Should a hairstylist be on TikTok right now?

• Privacy Concerns

• Trends that can be effective for stylists

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a one year premium subscription to Later, a social marketing & planning App! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

FOLLOW US

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http://www.instagram.com/salonrepublic

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At the ISSE event, @salonrepublic & @loveerictaylor had a panel of four successful independent hairstylists discuss their strategies and tactics for being successful. Eric also took questions from the audience looking to further their own success.

SHOW NOTES:

• Finding new clients: how they do it

• Doing everything yourself vs. hiring/bartering out services

• The transition to an Independent; why it is easier to build clientele

• Social Media: How often to post & best ways to create content when busy

• Booking systems – what works well for the Indie Stylist

• Delivering the client experience: what is important?

• Their approach to selling retail

• Informing clients about price raises

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a 18" LED Ringlight w/ stand! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

FOLLOW US

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http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

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Ep. 123 has L.A. Hair star and Entrepreneur @anthonypazos - he goes into the 'reality' of being on reality TV and how discovering hair helped begin his journey towards self-love. An awesome guy & awesome interview! ⁠ ⁠ SHOW NOTES: ⁠ • Art as an escape and learning to love himself and not caring about what others think ⁠ ⁠ • Choosing to be happy & avoiding the fear of failure ⁠ ⁠ • The importance of being honest with yourself ⁠ ⁠ • Finding his way to hair and building his celebrity clientele ⁠ ⁠ • Reality L.A. Hair and how Anthony joined up ⁠ ⁠ • Life after LA Hair... behind the chair & starting his own product line⁠ ⁠ ⁠Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Kindle Paperwhite e-reader! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!

FOLLOW US!

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On the previous episode Jessica Warburton @hairhunter shared a few techniques she learned in the military for analyzing & using non-verbal communication to your benefit. In Ep. 122 we go wayyy in-depth on some more!

SHOW NOTES:

• Points-of-contact - connection through physical touch ⁠ ⁠ • The Snuck Premises & recognizing emotional response ⁠ ⁠ • The Elsberg Principle ⁠ ⁠ • The 'Hot Hand' - Status indicators to help your client choose you ⁠ • YES Ladders - getting the client comfortable saying YES

FOLLOW US!

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