The Hair Game

Olivia Smalley @omgartistry is back for another Insta-geek conversation. She tells us MORE of her Instagram hacks, why IGTV is a goldmine, and more digital marketing amazingness.

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Global educator and founder of @summitsalon Consulting Agency Michael Cole stays on the leading edge of digital technology as it relates to the beauty professional. He explains how looking at social media as a client experience improves your strategies and effectiveness online.

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Global Redken Artist Veronica Ridge gets into the life of a hair educator and the challenges it creates, as well as the mistakes they make. She also discusses how hairdressers are 'wearing more hats' and the challenges of raising your prices.

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Hairbrained CEO and Hb Conversations podcast host Gordon Miller @gordonm raps with @loveerictaylor about the state of education in the beauty industry and the influence of social media on hairstylists and their work.

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Riawna Capri and Nikki Lee, owners of @ninezeroone Salon, @901academy, and @beautycoach_com share crucial advice on what it takes to create successful joint business ventures. They also share tips on how to manage people and your clientele.

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Time for Part 2! In Ep. 47 we went deep into how to use Instagram with "The Don" of social media. Don Godfrey @fiidnt, Instagram guru and the guy behind some of the most popular Instagram beauty accounts gives us another next-level dive into how to use IG more effectively.

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TV Host and hairdresser Tabatha Coffey gets down to the details and lays out what hairdressers & salons are doing wrong, the vital importance of customer service, and how to take the emotion out of your business for a fresh perspective. Plus, a segment on a wonderful volunteer program.

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Multiple NAHA and global award-winner @cbensonhair talks about the importance and benefits of competing in award shows. He also goes into the incredibly involved process of entering a hair competition.

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Dubbed the 'King of Waves', Mustafa Avci took an interest in old Hollywood glam styling and created a look that is now uniquely his. He also shares how he built upon his style with multi-brand sponsorships and his own line of styling tools.

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Barbershopconnect.com (and later @barbershopconnect on IG) became THE place for barbers to build a community online. The man behind it, Lee Resnick, tells us the story of how an ex-rapper from Long Island built the largest barbering community in the world.

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