In this episode of the System Saving Podcast, I had the pleasure of welcoming back Emily Williams from Creatives Catalyst. We dove into the concept of uncovering hidden revenue in your business—specifically, how you can find up to $100,000 without needing to chase new leads or clients.Emily shared her "chase the breadcrumbs" methodology, which emphasizes auditing your current client value as the first step. She provided a compelling case study of a client who discovered an additional $60,000 in revenue simply by reassessing her pricing structure and letting go of underpaying clients.

More about Emylee Williams:

Emylee Williams is the founder of Creative's Catalyst and your resident "lazy" business strategist in Kansas City. After co-founding and scaling a multi-million dollar agency to serve 30,000+ students globally, she now helps 6-figure agency founders package their expertise into high-value advisory offers. Translation? She shows you how to make more money without working more hours.

Creatives Catalyst Website

Emylee's Hidden $100k Freebie Link

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Timestamps:

00:00:00 - Introduction to Hidden Revenue

00:01:05 - Chase the Breadcrumbs Methodology

00:02:24 - Understanding Your Current Revenue

00:03:07 - Common Misconceptions About Scaling

00:04:21 - Step 1: Audit Current Client Value

00:06:06 - Case Study: $60K in Revenue

00:07:23 - Step 2: Leverage Existing Relationships

00:08:28 - Value Add Check-In Conversations

00:09:41 - Strategic Partnership Exploration

00:11:07 - Direct Referral Requests

00:13:34 - Key Elements for Successful Conversations

00:15:41 - Tracking and Accountability

00:16:55 - Step 3: Optimize Current Operations

00:18:29 - Action Steps for Finding Hidden Revenue

00:19:21 - Advanced Strategies for Revenue Growth

00:24:49 - Choosing Your Path Forward

00:25:10 - Conclusion and Call to Action