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Negotiation is both an art and a science, and few people understand this better than Dr. Keld Jensen. As the author of 12 books and a leading expert in negotiation, trust, and behavioral economics, Dr. Jensen has spent years studying what makes deals successful—and what causes them to fall apart. In this episode, he shares invaluable insights on how negotiators can create more value, build stronger relationships, and approach deal-making with a strategic mindset. Whether you're a seasoned negotiator or just looking to improve your skills, this conversation will give you practical tools to navigate high-stakes discussions with confidence. Let’s get started. 

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